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July 12, 2013

Like Woodstock, Everyone Talks About Sharknado But Few Actually Attended

Not only were ratings poor -- no boost for seizing the interest of the online community -- but they were poor even compared to the usual SyFy Schlock Shark movie (Two Headed Shark Attack, Sharktopus, Megashark, Snow Shark, Sand Shark, Megashark vs. Giant Squid, etc. )

Two conclusions:

First, and this is rather obvious, and yet still worth noting because people tend to forget it: the people who care about "What's going on on Twitter" are the people who are on Twitter, who are a small percent of the population. And this applies to blogs as well.

They don't "reach" into general America. How could they? If America cared enough about Twitter to worry about what's going on on Twitter they'd be on Twitter, but they don't so they're not.

Second: This is the most optimistic thing I've heard in a month. America doesn't give a shit what people are saying on Twitter? Well thank goodness. At least we still have that.

And let's throw in a third: Everything about Sharknado was a joke, including, most of all, the people (like me) breathlessly treating it as if it were the Super Bowl. And in-jokes are fun and all, but only for the people in the joke; most aren't in on the joke, others could be in on the joke but choose not to be, and some are in on the joke but aren't going to bother to waste two hours of their lives on awful schlock just to be fully in on the joke.

It occurred to me ten minutes into Sharknado: Why am I watching this? Now that I've done the joke blog posts promoting Sharknado, do I really have to follow through on watching it? Joke is 90% completed if I skip that part, right? I'd still get an A- on the Sharknado test, right?

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posted by Ace at 04:26 PM

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