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May 29, 2013

Everyone Check Under Your Couch Cushions For Loose Change

Because Newsweek is for sale again.

This is some pro-level BS peddling right here from Tina Brown:

"The simple reason is focus. Newsweek is a powerful brand, but its demands have taken attention and focus away from The Daily Beast," they wrote. "The story that hasn't been told about The Daily Beast is its strength. Deidre Depke and her team have earned the Webby for Best News site for two years running. Our traffic is up significantly yet again this year. And digital ad sales in a very tough environment are up 30% year to date."
Focus. It's all about focus.

It's nice she's being so honest about this decision. It's not like anyone at the company ever said buying Newseek was a gigantic mistake or anything.

"'I wish I hadn't bought Newsweek, it was a mistake," [IAC chief Barry Diller] told Bloomberg TV in late April, adding that he did not have "great expectations” for the digital version.
Oh. Well. Too bad about that.


Tina Brown Newsweek

digg this
posted by JohnE. at 11:36 AM

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