Intermarkets' Privacy Policy
Support
« Space Holder Thread | Main | Stories Of Heroism From Iraq »
March 20, 2013

Obama's NCAA Brackets

It's that time of year again.

Normally I don't care about Obama's brackets or anyone's really but...before we mock this again (and it's mock worthy), remember this is the world we live in. You know those low information voters we've been bitching about and saying we need to reach? This is how you get to them.

It's hard now for the GOP do this kind of thing without a President or even being close to a nominee but changing the GOP brand is going to be a bottom up thing. Republicans at the local, congressional district and state levels are going to need to embrace these opportunities and find new ones.

Complain about it all you want but it's the reality of modern politics.

At Evolving Strategies, we tested the impact of four Romney and three Obama ads on vote preferences and voter enthusiasm just before the first primary debate. One of these was a widely-aired ad produced by Americans For Prosperity, in which Obama voters express their disappointment with the president. The “Disappointed” ad consistently won favor in the traditional focus-group setting as a message that would shift swing voters and appeal to women.

Our randomized, controlled experiment, however, found the “Disappointed” ad didn’t move voters toward Romney. But it did increase enthusiasm among men who voted for McCain in 2008 and sapped the enthusiasm of male Obama ’08 voters.

Surprisingly, the “Disappointed” ad failed as the soft-edged appeal to swing voters for which it was intended, but seemed very effective as red meat for male voters in Romney’s base and for demobilizing Democratic men. Instead of airing the ad on networks that would reach a broad audience in the middle, they should have run it around the clock on ESPN.

I'd recommend that whole article for a look at what the GOP data revolution might look like.

On the other hand, I'd caution against falling to in love with data collection and exploitation as a cure all or even a deciding factor. All that data can help you find voters who maybe sympathetic to you that you haven't been able to reach but ultimately that sort of stuff only gets you a look. The message and underlying worldview are still going to be important.


digg this
posted by DrewM. at 12:42 PM

| Access Comments




Recent Comments
eleven: "Interesting times for the Obama generation. ..."

ManWithNoParty: "Is Peachtree still alive, I wonder? Posted by: Mi ..."

Cicero (@cicero): "I though Captain Nine-Iron sent our military to sh ..."

Slapweasel[/i][/u][/s][/b]: ""[i]There won't be protests, then.[/i]". Posted b ..."

Blanco Basura: "[i]Good evening, everyone! I'm rendering pork fat ..."

eleven: "It's not time to panic until it's time to panic. ..."

Donna &&&&&& V. (brandishing ampersands): "Jesus, Royals, quit getting struck out and ending ..."

Mike Hammer, etc., etc.: "My fave was all the accounting program vendors tha ..."

The Jackhole: "Obama - Ebola : both terrible ..."

eman: "What we don't know is what will bite us in the ass ..."

Rex: "One panic caveat: Ebola can survive on surfaces fo ..."

eleven: "Good post tmi3rd. However......very contagiou ..."

Recent Entries
Search


MuNuvians
Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
News/Chat
Archives
Powered by
Movable Type 2.64