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February 27, 2013

Top Headline Comments 2-27-13

Happy Wednesday.

Since November, I've been saying that the GOP doesn't need to make major policy changes, rather it needs to make some communications changes. One of the things I've been suggesting is that GOP candidates should engage low-information voters by going to them rather than hoping that something will filter down to them from the more traditionally political channels of information that they don't, as a matter of course, pay attention to. These people are not reading National Review; they're not even reading the New York Times or watching CNN or the nightly network news broadcasts. Low information voters watch the Daily Show, they read US Weekly, they like Food Network, and they watch TMZ.

GOP candidates' first order of business in reaching low-information voters will not be policy arguments. It will be demonstrating that they are not actually the boogeymen that the Democrats make them out to be. Sen. Rubio's already got the right idea. He's been on the Daily Show twice. Now, he's giving excellent answers to TMZ about Tupac. First comes culture, then comes policy.

Of course, it's not just about reaching low-information voters. The candidates will have to do the more traditional song-and-dance, too. If Sens. Paul and Santorum want to make a real go at it, they need to get moving on this stuff.

S.E. Cupp is pulling out of CPAC over the exclusion of GOProud. It seems that once a year we do this dance, first when GOProud was a sponsor of CPAC 2010 and 2011, and then when GOProud was excluded from sponsorship -- or even purchasing a booth -- following the CPAC change of management in 2012. My own view on this is that GOProud should be allowed to attend; certainly if there's room for the Poker Player's Alliance and the John Birch Society, there's room for a relatively more conventionally conservative group like GOProud.

Other highlights of CPAC 2013's struggle to live up to its theme this year -- Building the Future of Conservatism -- include failing to invite the most popular Republican governor (and 2014 head of the Republican Governors Association) Chris Christie and failing to schedule a single program, seminar, or speech about fixing or replacing Obamacare, Medicare, or Medicaid. (It seems that the GOP, and not just conservatives, is giving up on that little project.)

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posted by Gabriel Malor at 06:49 AM

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