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February 19, 2013

Post Office Has Can't-Miss Idea for Making Itself Profitable: Official Post Office Fashion Wear

Wait, what? I thought you said something like "people will pay for the privilege to be mistaken for postal workers" but you obviously couldn't have said that.

You must have said something like "We're going to reduce costs for uniforms by contracting them out to a private maker" or something.

Right?

No?

You did say you were going to sell a line of official Post Office fashion?

No seriously, what did you say? I can't hear sometimes.

First the end of Saturday mail, now a new clothing line. The U.S. Postal Service is taking unprecedented steps to make itself relevant and profitable these days.

Oh, you wuz serious?

The cash-strapped agency announced plans on Tuesday to launch a new line of all-weather apparel and accessories sometime next year.

...

The Postal Service chose “Rain Heat & Snow” as its own brand name...

Only men’s apparel and accessories will be available initially, but the agency plans to add a women’s line in the future, it said Tuesday.

That's crazy, delaying the women's line. I expect that women will demand these articles equally as strongly as men.

“This agreement will put the Postal Service on the cutting edge of functional fashion,” agency licensing manager Steven Mills said in a statement. “The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics.”

Betts said the Postal Service plans to sell its apparel and accessories in premium department stores and specialty stores...

This is not going to happen.

This whole plan is, like many plans, a list of things that aren't going to happen.

The Postal Service decided to launch a clothing line as a way to promote and strengthen its brand, as well as to generate money, according to Betts.

I predict this will "generate" as much "money" as the AoS t-shirt bonanza.


digg this
posted by Ace at 08:23 PM

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