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January 02, 2013
Tina Brown Tries Again, FailsAnother post swiped from @benk84. No one wishes ill for Mrs. Clinton, but this is Tina Brown at her most insipid. The idea of losing Hillary has seemed especially unbearable at this political moment. It’s as if she has become, literally, the ship of state. She stands for maturity, tenacity, and self-discipline at a time when everyone else in Washington seems to be, in more senses than one, going off a cliff—a parade of bickering, blustering, small-balled hacks bollixing up the nation’s business. She’s a caring executive too, and that takes its own emotional toll. What a disgrace that John Bolton and his goaty Republican ilk accused Her Magnificence of inventing a concussion to get out of testifying at the Benghazi hearings. Bolton is not fit to wipe her floor with his mustache. I should note that that final elipsis (...) is in the original. That's how she ends her article, dot dot dot. Like, portentously. Like, the question mark at the end of a suspense film. Like, she's trying to hard and we can see the flop sweat. This squeaking fart of a piece reminded me of this pre-Christmas article about Newsweek publishing its last print edition, and Tina Brown's desperate attempts to find "the zeitgeist." It's a key word for her-- she seems to think her metier is to sense the zeitgeist, or at least fake up an argument about what the zeitgeist is that will be discussed by other people. She's been failing at this a great deal. I guess many would say she always failed, but earlier in her career she had least had the cachet to get her burblings talked about by other idiots. Now the other idiots seem to have caught on. Betrayed by the Zeitgeist she once channeled, Tina Brown invokes it one last time The author suggests that with the flood of opinion and context and viral videos, "finding the zeitgeist" is a game open to millions, and, confronted with competition, (this is my gloss) Tina Brown turned out to be not particularly good at it. In other words, there's no need for a Newsweek to explain What It All Means (serious capital letters included), when so many of us are doing so constantly and fluidly online. And what is the Zeitgeist, after all? It's just a faux-elevated version of the desperate magazine writer's go-to fake story, the Trend Story, in which two incidents of the same thing happening Define an Era (for this week; two more incidents will Define the Era next week, as deadline approaches). But then, Newsweek was always this way: [I]t's worth remembering that as far back as 1969, Esquire's Chris Welles compared the magazine to its closest competitor, Time, and concluded that "Newsweek is much more anxious to make broad pronouncements about the significance of the week's events, to practice the art of the 'hype,' by which the routine is blown up into the incredible and the sensational. It is filled with 'crises,' turning points' and 'watersheds,' especially in the 'Violin,' Newsweek's slang for the lead story in the magazine." Ah, there's the word: Hype. Audaciously drawing grand (and almost completely unsupportable) conclusions from small things. Carnival barking in print form. Everything's the Most Important, the Latest, the Best. News You Can Use; Is Your Hair-Dryer Giving You Brain Cancer? Tune in next paragraph to find out. There's a lot of that on the internet (and look, there's a lot of that here). I guess it turned out that Tina Brown didn't have a skill so much as she had an inclination, and it turned out many thousands of other people had the same inclination, and the same level of skill. Her One Great Big Trick -- making splashy but daffy claims about What It All Means -- turned out to be a pretty small trick, easily duplicated. I suppose glibness -- making superficial connections and writing about them, superficially -- is a type of skill, but it's not a particularly difficult skill, and it's not particularly useful. Maureen Dowd does this too, of course. She was once the Reigning Queen of Soft, Superficial Zeitgeist pieces. People stopped reading her a dozen years ago, though. If Tina Brown's main gig were as a writer, rather than as an editor/executive, people would have stopped reading her 12 years ago, too. Maybe we all kind of hated Tina Brown, but no one ever asked us about it. Who's Editing Tina Brown -- Meghan McCain? A commenter underlines this, which I completely missed: It’s as if she has become, literally, the ship of state. She's got the ballast for it, I guess. | Recent Comments
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