Stuff You Already Knew: Romney's Ads Sucked And He Didn't Have Many of Them

This guy was the expert of money management?

Obama and his allies spent less on advertising than Romney and his allies but got far more — in the number of ads broadcast, in visibility in key markets and in targeting critical demographic groups, such as the working class and younger voters in swing states. As the presidential race entered its final, furious phase, for example, millions of college football fans tuning in to televised games saw repeated ads for Obama but relatively few from the Romney campaign.

All told, from June through Election Day, the Obama campaign and its allies aired about 50,000 more ads than Romney and his allies, according to the research firm’s data.

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Romney not only paid more for his ads but also missed crucial opportunities to advertise, for instance during the political conventions and on Spanish-language television, according to the campaign officials and analysts. Spending by super PACs — such as Restore Our Future, set up by former Romney campaign officials — compensated for some of the advertising shortfall, but even with those expenditures the Obama campaign had a clear advantage.

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Obama outpaced Romney in several advertising categories, including many considered critical to winning in swing states. For instance, Romney ads were far less visible on Spanish-language television. The organization said Obama ran 13,232 spots on Spanish-language TV stations, compared with 3,435 for Romney.

Also, between Oct. 22 and 29, Obama and his main campaign ally, the Priorities USA Action super PAC, aired more commercials in most of the top media markets despite being outspent by the Romney campaign and its main ally, the Restore Our Future super PAC, by about 30 percent.

His ads were horrible, too, but you can't quantify that.

posted by Ace at 07:40 PM

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