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November 01, 2012

Ad Spending in the Final Days

Here's a good rundown of the ad spending set for the rest of the campaign. Pro-Romney buys include Romney, RNC, American Crossroads, Restore Our Future, Crossroads GPS, Americans for Prosperity, American Future Fund, Americans for Jobs Security, NRA, and Concerned Women. Pro-Obama buys include Obama and Priorities USA. It's a little curious they only include one Obama PAC in this list, as I assume others and union groups are still spending. I can't say for sure, though.

Ohio - $30M total: Romney $18.4M, Obama $11.4M
Florida - $22M total: Romney $13.7M, Obama $8.4M
Virginia - $19.7M total: Romney $13.4M, Obama $6.3M
Pennsylvania - $13.7M total: Romney $10.8M, Obama $2.9M
Wisconsin - $10.8M total: Romney $7.8M, Obama $3M
Iowa - $9.8M total: Romney $6.7M, Obama $3M
Colorado - $8.9M total: Romney $5.5M, Obama $3.3M
Nevada - $8.5M total: Romney $5.6M, Obama $2.9M
New Hampshire - $7.0M total: Romney $4.7M, Obama $2.3M
Michigan - $5.7M total: Romney $5.2M, Obama $500k
Minnesota - $2.7M total: Romney $2.1M, Obama $550k
North Carolina - $3.4M total: Romney $1.9M, Obama $1.4M
New Mexico - $225k total: Romney $225k (ROF), Obama $0
Maine (Bangor) - $70k total: Romney $70k (ROF), Obama $0

As @slublog mentioned, $70k in ads for one targeted Maine district is actually a pretty healthy buy. Also take a look at the huge Romney advantage in the Rust Belt states, particularly Wisconsin, Pennsylvania and Michigan(!).

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posted by JohnE. at 12:17 PM

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