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October 08, 2012

Mitt Romney Gets Personal

One of the frustrating parts of the Romney campaign has been his unwillingness to talk about himself in personal times or for the campaign to do any sort of advertising about how charitable he is.

We finally heard some of the stories during the GOP primary but now Romney is talking about these things himself.

That was from a rally Friday night in Virginia.

It's obvious Romney is uncomfortable talking about these kind of things (to his credit) but now that his off the charts debate performance has people giving him a second look (or a first in some cases), I hope the campaign finds a way to make sure people see this stuff. Honestly, I'm not sure Mitt is the best messenger for this. Perhaps having some of these folks on the trail with him or better yet, some ads, would be the most effective way to deliver the message.

I know some people hate this personal stuff and think it should be about plans and experience but politics is personal. There's no way to know everything a President will have to deal with (George W. Bush didn't run as a national security guy. Remember the whole "Education President" thing?). Voters, the dreaded "independents" at least, vote on feel, their judgement of the person. Romney has been hurt by the idea that he's an unfeeling corporate CEO that likes to fire people. There's obviously plenty of evidence to the contrary but it's up to Team Romney to tell people about it.

Hopefully we see more of this personal revelation as we close in on Election Day.


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posted by DrewM. at 10:03 AM

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