Intermarkets' Privacy Policy
Moron Meet-Ups
MI/Midwest Meet-up:

It has a website!

SoCal Meet-up: 8/25/2018 In Irvine CA
Contact Jim

NY/NJ MoMe: 8/23/2018, 6pm-9pm in Hoboken
Contact CBD

Central NJ MoMe: 10/13/2018: Hillsborough-Somerset County
Contact fenelonspoke

SW Ohio MoMe: 10/20/2018, 7-10pm in Dayton OH
Contact ibguy

Texas MoMe: 10/20/18
Contact Ben Had
« Lawrence O'Donnell Tries New Angle On MSNBC's Omnipresent "Racist" Campaign | Main | Convention Bounce? Reuters Finds 7-point Shift... »
August 29, 2012

Snap Poll: Romney's Personal Favorability Improves By Five Points Overnight

So, that's something.

Romney had a 43-percent favorable and 44-percent unfavorable rating in nine battleground states heading into the convention, according to an average compiled by Real Clear Politics.

A survey conducted by Wilson Perkins Allen Opinion Research in nine battle ground states Tuesday evening found Romney’s favorable rating among likely voters had jumped to 48 percent. His unfavorable rating dipped to 39.

The argument people are having is a rather nice one to have: Did Chris Christie's speech help Romney more, or did Ann Romney's speech more?

Allah notes, as the poll does, that people say Christie's speech helped more.

Here's my argument against that: People like to think of themselves as being about "substance" and Chris Christie's speech certainly played to that cherished, and often erroneous, self-conception.

Oh -- and this idea he "flopped"? Nonsense. He gave a speech about tough choices and how each generation must rise to its moment of crisis, and spoke of grandchildren reading the history books about us. The speech was sound and strong.

But I do think Ann Romney' speech was more effective in humanizing Romney. Bear in mind, the polls reflect a jump in personal favorability, not position on issues. Christie did in fact speak to that -- courage and truth-telling are aspects of personal likability, after all -- but Ann Romney' speech was all about the personal.

She did something I haven't seen any would-be first ladies do (as far as I can remember, and honestly, my memory on this is not strong). She offered a hard sell, not a soft one, and made specific promises, guarantees, that Romney would not fail the public.

Now think about buying a car. Or a TV. You're torn between two models. Now someone -- even a salesman -- steps up and says I personally guarantee you'll be happier with this model than the other one.

When people are making decisions, they want to know they made the right decision, first and foremost.

Parse my words because I intend them to be parsed: They want to know they made the right decision. Not "they want to make the right decision." They want to know they made the right decision, because it's a big decision, and they don't want to get it wrong.

They want reassurance that this is the right decision. Car, shmar. At the end of the day, what they really want is not live in doubt about their purchase and always be wondering about that other car.

Sales are not ultimately about the object being sold. They're about the feeling that attaches to the decision. Obviously, it's easier to engender a positive feeling with a good product than a shit one, but end of the day, it's about the product the customer is more comfortable with.

This is where I think Ann Romney really helped out her husband. A personal testimonial, delivered with utmost conviction, putting her own honor and word on the line -- Yes, she's a horribly biased source, but then, she gave the guarantee.

People like guarantees.

digg this
posted by Ace at 06:17 PM

| Access Comments

Recent Comments
rickl: "The county courthouse where I live has a free park ..."

Ruthless: "OK, checking in to the ONT. Now I am going to go m ..."

Jukin the Deplorable and Profoundly Unserious: "I AM not tired of winning.Anybody tired? ..."

hogmartin: "[i]Video related Posted by ..."

mikeski: ""Jurassic Parking" gif needs a few more frames at ..."

Aetius451AD Work Laptop: "I actually meant punitive. Spellcheck has ruined m ..."

publius, Rascally Rapscallion of a Poperin Pear: ">> Posted by: kbdabear I'm definitely thinkin ..."

Insomniac: "Hiya. ..."

Aetius451AD Work Laptop: "20 Hammer Nails Cross Posted by: Misanthropic ..."

Steve and Cold Bear: ">>>Posted by: His Idolness, Sir Eric at August 17, ..."

Dack Thrombosis: "Heh looking up the Wolf thing one of the comments ..."

Ruthless: "Could we condemn the guilty to some old-fashioned ..."

Recent Entries

Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
Powered by
Movable Type 2.64