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March 15, 2012

Karl Rove: Obama's Crude Lottery-Solicitations Point To His Problems Raising Cash

Good article. Rumors of a billion-dollar warchest may have been greatly overstated.

[Mmany of Mr. Obama's 2008 donors are reluctant to give again. The Obama campaign itself reported that fewer than 7% of 2008 donors renewed their support in the first quarter of his re-election campaign. That's about one-quarter to one-third of a typical renewal rate: In the first quarter of the Bush re-election campaign, for example, about 20% of the donors renewed their support.

There are other troubling signs. Team Obama's email appeals don't ask for $10, $15, $25 or $50 donations as they did in 2008, but generally for $3. Nor are the appeals mostly about issues; many are lotteries. Give three bucks and your name will be put in a drawing for a private dinner with the president and first lady.

This is clever marketing, but it suggests the campaign has found that only a low price point with a big benefit can overcome donor resistance among people who contributed via mail or the Internet in 2008. It also points to higher-than-expected solicitation costs and lower-than-expected fund-raising returns.

The final financial challenge facing Mr. Obama's campaign is how fast it is burning through the cash it is raising. Compare the 2012 Obama re-election campaign with the 2004 Bush re-election campaign. Mr. Obama's campaign spent 25% of what it raised in the second quarter of 2011, while Mr. Bush's campaign spent only 9% in the second quarter of 2003. In the third quarter it was 46% for Obama versus 26% for Bush; for the fourth quarter it was 57% versus 40%. In January 2012 the Obama campaign spent 158% of what it raised, while the Bush campaign spent 60% in January 2004.

At least he's consistent. He spends his money like he spends ours.

Thanks to Dave in Fla.


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posted by Ace at 02:01 PM

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