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September 10, 2011

Ford Commercial Highlights That It Was Never Bailed Out

Is this something?

I think it's something.

A big part of a consumer's decision-making in buying a car is what that vehicle says and stands for, what it says about him. Sure, the practical needs are paramount, but for any list of practical needs there are a handful of models satisfying that list; choosing between them comes down to intangible factors.

Ford thinks that the company standing on its own will appeal to consumers. Especially, I guess, in the truck market, where you'd imagine standing on your own two feet would be a particularly relevant brand identity.


Almost all truck ads are about masculinity and old-fashioned values. The advertisements themselves display the trucks, but the music and text is all about feeling and attitude.

If Ford makes a serious pitch on these grounds, they could profit.

Because what's GM going to say? Imagine a truck advertisement with the tagline, Because being a real man is admitting that sometimes you need a shoulder to cry on.

Thanks to Andy.

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posted by Ace at 05:46 PM

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