Ford Commercial Highlights That It Was Never Bailed Out
Is this something?
I think it's something.
A big part of a consumer's decision-making in buying a car is what that vehicle says and stands for, what it says about him. Sure, the practical needs are paramount, but for any list of practical needs there are a handful of models satisfying that list; choosing between them comes down to intangible factors.
Ford thinks that the company standing on its own will appeal to consumers. Especially, I guess, in the truck market, where you'd imagine standing on your own two feet would be a particularly relevant brand identity.
Almost all truck ads are about masculinity and old-fashioned values. The advertisements themselves display the trucks, but the music and text is all about feeling and attitude.
If Ford makes a serious pitch on these grounds, they could profit.
Because what's GM going to say? Imagine a truck advertisement with the tagline, Because being a real man is admitting that sometimes you need a shoulder to cry on.