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November 17, 2009

Fake internet "news archives" cost Universal Pictures $22,500

Apparently Universal couldn't afford the consulting fees to hire a "pro" like Dan Rather and left it up to the junior varsity team.

Universal Pictures has reached a settlement with a handful of Alaska newspapers, including the Fairbanks Daily News-Miner, for using fabricated “news archives” to promote a recently released movie...

...Universal agreed to pay $20,000 to the Alaska Press Club, along with a $2,500 contribution to a scholarship fund for the Bethel-based Calista Corp...

...Universal created an elaborate series of online news articles in the promotion for its movie, “The Fourth Kind.” The movie claims to be a true story about a plague of alien abductions in Nome a decade ago...

Why real new organizations might be upset about someone using their names in fake stories about a "plague" of alien abductions remains a genuine mystery.


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posted by Purp at 06:45 PM

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