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September 10, 2009

FOX Won the Night; "So You Think You Can Dance" Beats out President

This is a repeat from what happened in July when FOX chose to air its regularly-scheduled summer hit, "So You Think You Can Dance". Come to think of it, the President's speech last night was also a repeat, so this isn't surprising at all.

FOX easily won the night dominating the adults 18-49 and adults 18-34 demos.

From 8pm-9pm the president averaged 21.2 million just on ABC (adults 18-49 rating/share =1.8/5, 7.4 million total viewers), CBS (1.2/4, 5.63 million) and NBC (1.9/6.8.16 million).

People want to jump the gun on declaring So You Think You Can Dance in the fall a mistake and a loser. For now, FOX laughs at you and will take its 2.7/8 adults 18-49 rating and 3.0/9 with adults 18-34 and not worry that there were only 6.465 million viewers.

For those not familiar with TV advertising-speak, the numbers are calculated in "ratings points/share." So, FOX's numbers last night in the important 18-49 category were 2.7/8. That means that 2.7 percent of all U.S. televisions in existence were watching SYTYCD and 8 percent of U.S. televisions that were actually being watched during that hour were set to FOX.

FOX had been promoting its fall Wednesday-night roll-out of SYTYCD and Glee for weeks. Given its July pass on the President, I had no doubt they'd do it again. The President's primetime speeches have been an advertising disaster for all the networks that have shown them (there are no ads while the President speechifies). I suspect the networks' patience for the President's narcisism is at an end.

It's Not Just Losing the Night [ace]: Fox had high hopes for Glee, which, frankly, may be good, but it has an odd premise (a high school glee club?) and could easily be overlooked.

Instead, anyone who didn't want to watch The One was strongly encouraged to check out the show.

What if Glee now turns into a hit? Then the formerly-big three didn't just lose the night; now they have to compete against a hit show an hour a week, a hit show they created by giving in to the attention-seeking acting-up tantrums of The One.

Pushin' It [ace]: I'm trying to push Glee just to make ABCNBCBS cry. And mad at Bammy.

The schtick is that they do glee club renditions of unexpected eighties favorites ("Don't Stop Believin'") or inappropriate hip-hop songs ("Push It," "Gold Digger").

Eh. I think it's cute.



"You're quitting to join Homo Explosion?"

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posted by Gabriel Malor at 03:07 PM

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