9/11 Ad Company DDB Brasil: We Didn't Make that Video of the Towers Being Hit, But, Oddly Enough, We Have the Legal Right to Force YouTube to Take It Down
UPDATE: Hey, It's Not Ours, But We Did Enter It Into the Competition at Cannes

Claiming copyright infringement.

Quote unquote:

This video is no longer available due to a copyright claim by DDB BRASIL .

Is that an admission? Afraid not. Because the initial credit screen said it was a DDB Brasil ad... if they truly had nothing to do with the ad, they could claim some sort of defamation/unfair trade practices sort of thing and force the video down. YouTube would probably not create a new reason for the take-down but would toss it under the long-employed "copyright infringement" heading.

However, let's test that theory: Let's put up the ad again, this time removing the claim at the very beginning that it was created by DDB Brasil. Let's put in the description that it is an ad apparently based on the DDB Brasil print ad, but that DDB denies making it.

Now, if DDB Brasil claims "copyright infringement" again, that is in fact an admission it's their creation.

I Guess We Can Forget About My Proof: DDB Brasil entered the ad in competition at Cannes.

Despite originally denying it, DDB Brasil created a video version of the Brazilian print ad "Tsunami" that has caused a scandal this week -- and entered both ads at the Cannes Lions International Advertising Festival in June.

...

Meio & Mensagem published links to both entries on the Cannes Lions site that named a dozen people, including DDB Brasil creatives and account supervisors, who were apparently involved in the ad, according to the entry information submitted by the agency. A production company and a sound design company were also credited.

The description of the ad submitted by the agency said "We see two airplanes blowing up the WTC's Twin Towers...lettering reminds us that the tsunami killed 100 times more people. The film asks us to respect a planet that is brutally powerful." The two ads, entered in the press and film categories, were apparently little noticed at Cannes, but the print ad "Tsunami" earned a Merit award, which ranks below a Bronze prize, from the One Club.

posted by Ace at 03:56 PM

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