Sponsored Content
« Heart-Warming: Man Comes Univinted to Memorial Service, Spreads Mirth, Irreverence | Main | Cool-Ass Albino Alligator »
April 04, 2008

ABSOLUT-LY Stupid

You've got to wonder what those filthy snow-humping Scandis the Absolut vodka company was thinking with this ad.

The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world.

The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.

Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican territories of Alta California and Santa Fé de Nuevo México ceded to the United States to become modern-day California, Texas, New Mexico, Utah, Colorado and Arizona.

The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S.

I'm sure it does tap into national pride. But at what expense? As commenter making absurd bitey faces says in a thread below "The issue is whether it is right to obliterate a country in order to increase marketing in another?" A marketing campaign based on national pride doesn't have to irritate the sensibilities of those in another large, alcohol-consuming country. The company has since "apologized" for the ad.
The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them -- one they feel may be more idealized or one that may be a bit "fantastic." As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.
Really? Okay, then. I took the liberty of creating an ad for you. I'm sure your Russian market will love it.


AbsolutEurope.jpg

Vladimir Putin just wet himself with joy.

I think it has real promise. Sure, it's a bit "fantastic," but hey, it reflects a Europe that many Russians feel would be more ideal.

Update - ExUrbanKevin is evil enough to imagine a *shudder* Scandi-centric Europe.

Just Because

absoluttexas.jpg

digg this
posted by Slublog at 01:34 PM

| Access Comments




Recent Comments
Puddleglum at work: "The F1 live timing and scoring appears stuck. I th ..."

Puddleglum at work: "Hi Skip I checked online. A crash. Weather look ..."

Skip : "Sounded like a plane buzzing my house ..."

Skip : "Everyone better pick a side, Leftism is join or di ..."

Skip : "More carnage in Australia but can't tell what's go ..."

Adriane the Golden Oldies Critic . . . : "[i] https://youtu.be/hIqwzQ7g-Cc [/i] Holy Cow, ..."

Debby Doberman Schultz: "Good night, Horde, I need to be up early. Thanks f ..."

RickZ: "[i]Everybody MUST get stoned! Posted by: Bob Dy ..."

Some rando on the net: "Donald Trump raised four million dollars after the ..."

Cindi Lauperseeder: "Time after Time ..."

Bob Dylan: "Everybody MUST get stoned! ..."

Berserker-Dragonheads Division : "If I won the lottery, well I would buy several of ..."

Recent Entries
Search


Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
Powered by
Movable Type 2.64