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February 23, 2008

Hope Is Lost: Enzyte Owners Convicted of Fraud; Turns Out That Little Pill Really Can't Give You an Extra Boost

On the plus side, there should be a class action lawsuit coming presently, from which I imagine I'd be owed, oh, I don't know, perhaps 10% of the monies recovered.

Bob isn't smiling anymore:

federal court jury on Friday found the owner of a company that sells "male enhancement" tablets and other herbal supplements guilty of conspiracy to commit mail fraud, bank fraud and money laundering.

Steve Warshak, whose conviction was reported Friday by The Cincinnati Enquirer, is founder and president of Berkeley Premium Nutraceuticals, which distributes Enzyte and a number of products alleged to boost energy, manage weight, reduce memory loss and aid restful sleep.

Television ads for Enzyte feature "Smiling Bob," a goofy, grinning man whose life gets much better after he uses the product, which allegedly boosted his sexual performance.

Warshak, 40, could face more than 20 years in prison and his company could have to forfeit tens of millions of dollars.

...

Prosecutors claimed customers were bilked out of $100 million through a series of deceptive ads, manipulated credit card transactions and the company's refusal to accept returns or cancel orders. They said unauthorized credit card charges generated thousands of complaints over unordered products.

Warshak's mother, Harriett Warshak, also was convicted of conspiracy, bank fraud and money laundering.

$100 million?

Crazy class-action-lawsuit money, here I come!

More here.

I'll miss the commercials. They were pretty funny.

Thanks to Michael.


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posted by Ace at 01:10 PM

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