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[S]o far most of the discussion of the ad has put up a picture of an independent video person working at home on their Mac in their spare time. But that's just not plausible. Such a character would be claiming his or her reward right now, boosting his or her career and having a great time doing the media rounds. And, also telling: the ad maker knew exactly what election law lines not to cross, stopping just short of express advocacy. Why didn't the ad say, "Vote Obama"? So, when did independent YouTube video hackers get access to their own election law attorneys?
This was a funded project, involving lawyers and an ad agency or at the very least a professional video person who's time is worth hundreds of dollars an hour.
Incidentally, this ad has garnered over a million views so far.
I don't know. Cute, yeah, but what's the big deal?
I never really got why this ad was supposedly so effective. I also didn't get what was so slickly-produced about it, but as Allah knows about video mash-ups, and he says it was slick, I guess I believe him.