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February 20, 2006

Trump: Martha Should "Take Responsibility" For Apprentice Failure

He takes his "very good friend," as he's called her before the show flopped, to the conference room:

Sometimes there is too much of a good thing.

Martha Stewart believes her version of NBC's popular reality show featuring Donald Trump flopped this past fall because of too much "Apprentice."

Her show was supposed to be the sole show, starting out by having her fire Trump on the air, she told Newsweek for its issue on newsstands Monday.

"Having two 'Apprentices' was as unfair to him as it was unfair to me," she said. "But Donald really wanted to stay on."

Trump refuted the domestic diva would have given him a pink slip, citing the fact that he co-owned the show featuring him as a boardroom boss.

"I wish she would be able to take responsibility for her failure," Trump told The Associated Press Sunday night in Dallas. He said her show didn't have the right tone or the right demeanor.

Okay, let me explain to both of these ass-clowns what the problem was.

Yes, Martha's Apprentice was pretty lame. During its run I called it "The Gay Apprentice" because of the decidedly femme nature of almost every task. Sure, it being a Martha show, you'd expect some of that; but really, does every task have to involve salad dressings and doilies?

But the main problem was, as Martha says, the (almost) incomprehensible decision to run both shows during the same season on back-to-back nights. It was simply too much -- I couldn't watch the show twice a week, and I'm a fan -- and it became difficult to tell the largely-interchangeable casts from one another. I was forever mixing up one show with the other.

The decision was merely "almost" incomprehensible, though. NBC did this because they had virtually no other programming to run in the fall, and they were hoping to plug up their weak schedule with two hours of hit shows per week. But they just about killed one of their few golden gooses. It was far smarter to let the Trump show air, and then, as audience built to the big finale and people became more and more interested, then run the Martha show, when people were most desperate for a new Apprentice fix.

This was all obvious before the season, too, as I've written before.


Yes, Martha's show was lame and much, much too girly. Donald's Apprentice had girly elements and tasts -- it had a good mix of appeal to both men and women -- but Martha seemed to go only for the female demographic.

But-- two Apprentices per week was too much of a good adequate, somewhat diverting thing.

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posted by Ace at 12:52 PM

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