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March 17, 2005

Crazy Blog-Money, Crazy Blog-Money, Thank God All Mighty, I'm in the Crazy Blog-Money At Last

Well, no I don't. But in an interview with Right Wing News, Henry Copeland of BlogAds teases me with the possibility:

John Hawkins: Do you believe the number of advertisers and amount of revenue generated by blogging is going to continue to grow for the rest of this year and into next year?

Henry Copeland: I think the numbers will continue to grow at LEAST until bloggers get 0.1% of the total US annual advertising spend, $250 billion. That may take 3 years or it may take 18, but it is inevitable. Bloggers understand their subjects and their audiences better than anyone else in media AND they've got the lowest overheads. After all, pajamas cost much less than suits.

John Hawkins: I want you to play Nostradamus here -- don't worry, everybody understands you're just speculating -- and give me an estimate: How many bloggers do you see reaching the "earning a living" threshold over the next few years?

Henry Copeland: I'd be thrilled to reach 500. But 5000 is possible. And if things go really well 50,000.

I don't imagine this will be of much interest to anyone except except bloggers. Except to the limited extent that non-bloggers may be curious to see how the alternative media is finally getting some real (i.e., cash-money) attention.

But to bloggers, of course, it's all very interesting indeed.


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posted by Ace at 01:03 PM

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