PETA: Fish are People Too

Every one of their campaigns seems like it was conceived due to losing a bar bet:

NEW YORK - Touting tofu chowder and vegetarian sushi as alternatives, animal-rights activists have launched a novel campaign arguing that fish — contrary to stereotype — are intelligent, sensitive animals no more deserving of being eaten than a pet dog or cat.

Called the Fish Empathy Project, the campaign reflects a strategy shift by People for the Ethical Treatment of Animals as it challenges a diet component widely viewed as nutritious and uncontroversial.

"No one would ever put a hook through a dog's or cat's mouth," said Bruce Friedrich, PETA's director of vegan outreach. "Once people start to understand that fish, although they come in different packaging, are just as intelligent, they'll stop eating them."

...

"Fish are so misunderstood because they're so far removed from our daily lives," said Karin Robertson, 24, the Empathy Project manager and daughter of an Indiana fisheries biologist. "They're such interesting, fascinating individuals, yet they're so incredibly abused."

...

Friedrich acknowledges the difficulty of changing long-held customs, but thinks his project is worthwhile. "We'd rather go too far than not far enough," he said.

I think that goes without saying.

posted by Ace at 08:50 AM

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