Planet Fitness Loses $400 Million in Stock Value as Boycott Grows Over Its Policy of Allowing Men in the Women's Changing Rooms

You may have heard about Planet Fitness.

Earlier this week, a woman in Alaska photographed what is clearly a man shaving his face in the ladies bathroom.

She said he was in the bathroom while a 12-year-old girl was present.

She reported him to Planet Fitness' management.

Planet Fitness acted quickly: They cancelled the woman's membership and re-affirmed that Gender Is Whatever You Think It Is This Minute.

BREAKING: I just received this image from Planet Fitness in Alaska. The man who was caught shaving in the womens’ bathroom is still entering womens’ private spaces.

Planet Fitness stood by him. Their policies allow men to use womens’ locker rooms and if you complain you might… pic.twitter.com/1USf1V9DYm

— Libs of TikTok (@libsoftiktok) March 20, 2024

UPDATE: The woman who exposed a man shaving in an Alaska Planet Fitness women's locker room with a 12-year-old present just had her membership revoked.

Why is @PlanetFitness prioritizing a man with a p*nis using a woman's private space over women's and girls' safety? https://t.co/2WLOzdpf3J pic.twitter.com/XVg6h8pGlA

— Libs of TikTok (@libsoftiktok) March 14, 2024

And now: There are calls for a national boycott of Planet Fitness.

And their stock price is taking a hit:

Newsweek:

People calling for a boycott of Planet Fitness over its handling of transgender issues are claiming success after the gym chain's stock market value took a huge hit over the past week, and Elon Musk has weighed in.

On March 17, the right-wing social media account Libs of TikTok posted on X, formerly Twitter, about a 2023 incident involving a man who allegedly exposed himself to a 15-year-old in a women's locker room at Planet Fitness in Monroe, Georgia.

Note that that is a previous incident.

The gym chain's value dropped from $5.3 billion on March 14 to $4.9 billion on March 19. Its $400 million fall has also been linked to a refusal to reverse the cancelation of an Alaskan customer's membership for sharing a photo of a 'trans woman' using a female locker room.

...

On X, formerly Twitter, [Robbie] Starbuck said: "Wow @PlanetFitness, It looks like letting men into the women's locker room where they can spy on them while they change (including underage girls) is NOT super popular!"

"This pain will continue until you stop letting men into women's spaces," Starbuck added. "We won't stop. #BoycottPlanetFitness."

Billionaire businessman Elon Musk, who acquired X in 2022, weighed in on the matter this week.

"Yeah, this is messed up," Musk wrote in response to Starbuck's post.

...

Following the incident in which a "biological male" allegedly exposed himself to the 15-year-old at Planet Fitness in Monroe, Georgia, Jakorbie Dixon, 25, of Conyers was arrested. He faced "multiple warrants for public indecency by exposing himself in the female locker room," the local police department stated.

...

The gym chain had already been facing days of criticism over a separate incident involving a man inside a women's locker room in the presence of a child.

And last week more criticism came after it stood by its decision to cancel the membership of the Alaskan customer who reported a "man in women's locker room shaving" while a 12-year-old girl was present.

Update to yesteday's budget story:

posted by Disinformation Expert Ace at 03:50 PM

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