Surprise! Big Pharma Bankrolled a Disinformation Campaign to Deplatform People Showing Any "Vaccine Hesitancy" Online

Did it seem like Big Pharma had a propaganda campaign ready to execute when they rolled out their non-vaccinating vaccines? That's because they did have a turnkey propaganda campaign ready to deploy.

Finances at the vaccine manufacturer Moderna began to fall almost as quickly as they had risen, as most Americans resisted getting yet another COVID booster shot. The pharmaceutical company, whose pioneering mRNA vaccine had turned it from small startup to biotech giant worth more than $100 billion in just a few years, reported a third-quarter loss last year of $3.6 billion, as most Americans refused to get another COVID booster shot.

In a September call aimed at shoring up investors, Moderna's then-chief commercial officer, Arpa Garay, attributed some of the hesitancy pummeling Moderna's numbers to uninformed vaccine skeptics. "Despite some misinformation," Garay said, COVID-19 still drove significant hospitalizations. "It really is a vaccine that's relevant across all age groups," she insisted.

To get past the "misinformation" and convince the public to take continual booster shots, Garay briefly noted that Moderna was "delving down" on ways to partner "across the ecosystem to make sure consumers are educated on the need for the vaccine."

What Garay hinted at during the call, but didn't disclose, was that Moderna already had a sprawling media operation in place aimed at identifying and responding to critics of vaccine policy and the drug industry. A series of internal company reports and communications reviewed by RealClearInvestigations show that Moderna has worked with former law enforcement and public health officials and a drug industry-funded non-governmental organization called The Public Good Projects (PGP) to confront the "root cause of vaccine hesitancy" by rapidly identifying and "shutting down misinformation."

Part of this effort includes providing talking points to some 45,000 healthcare professionals "on how to respond when vaccine misinformation goes mainstream." PGP and Moderna have created a new partnership, called the "Infodemic Training Program," to prepare health care workers to respond to alleged vaccine-related misinformation.

The company has also used artificial intelligence to monitor millions of global online conversations to shape the contours of vaccine-related discussion. The internal files -- shorthanded here as the Moderna Reports -- show high-profile vaccine critics were closely monitored, particularly skeptics in independent media, including Michael Shellenberger, Russell Brand, and Alex Berenson. PGP, which was funded by a $1,275,000 donation from the Biotechnology and Innovation Organization, a lobby group representing Pfizer and Moderna, has identified alleged vaccine misinformation and helped facilitate the removal of content from Twitter, among other social media platforms, throughout 2021 and 2022.

Emails from that period show that PGP routinely sent Excel lists of accounts to amplify on Twitter and others to de-platform, including populist voices such as ZeroHedge.

The messages also suggested emerging narratives to remove from the platform. "People opposed to vaccines are capitalizing on the NYT [New York Times] article about the CDC withholding vaccine information. The articles do not contain misinformation themselves but are using the news to further prove the CDC is untrustworthy," wrote Savannah Knell, PGP's senior director of partnerships, in an email to a Twitter lobbyist in September 2022. In another email the following month, Kaitlyn Krizanic, PGP's senior program manager, told Twitter to be on the lookout for "reports that Sweden is no longer recommending the vaccine for children." In some cases, conservative accounts expressing outrage at restrictive pandemic policies, such as vaccination passports, were deemed by PGP as "misinformation" that warranted removal.

posted by Disinformation Expert Ace at 03:50 PM

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