Incompetent Woke Karen Who Ran Cracker Barrel Into the Ground Fired and Replaced (by a Man)

Breaking911 @Breaking911

Cracker Barrel CEO Julie Felss Masino is stepping down after the company's controversial rebrand sparked backlash from longtime customers. The overhaul removed the iconic Uncle Herschel mascot and many of the nostalgic decorations that had defined the chain for decades.

After widespread criticism, Cracker Barrel reversed course and embraced its traditional identity. The company says former Bloomin' Brands CEO David Deno, whose company owns Outback Steakhouse, will take over as CEO on August 10.

NY Post:

Cracker Barrel CEO Julie Felss Masino is stepping down after the failure of her "woke" rebrand last year, which was rolled back following intense backlash from loyal customers, the company announced Monday.

David Deno, a restaurant exec who most recently served as CEO of Bloomin' Brands, which owns Outback Steakhouse, will replace Masino on August 10, according to a Cracker Barrel press release.

Masino will remain at Cracker Barrel in an advisory capacity until October 9 to ensure a smooth transition, the company said.

Shares in Cracker Barrel slipped 2.4% Monday.

Her departure comes after less than three years at the helm, during which diners revolted against the company's attempts to modernize the Southern dining chain last August by axing its beloved mascot Uncle Herschel and revamping restaurants without its trademark tchotchkes.

Following heated backlash from longtime customers and even President Trump himself, Cracker Barrel reversed the changes and leaned into its folksy charm -- ultimately sending the stock up 100% so far this year.

I can't help noticing that in four cases -- Bud Light; Cracker Barrel; Star Wars/Lucasfilm; and Disney's Marvel studio -- executives have decided to throw over/ignore the brands' historic male (or traditionalist) customer base in an insane drive to remake them into something Carrie Bradshaw would write about on Sex and the City.

In three of those cases, a female executive decided that "old" customer base just wasn't hip and Fashion Forward enough and decided to remake the brand into something that would make her the heroine of her feminist friend circle. In the fourth case, a similar rebrand was performed by Kevin Feige, who is a weak cuck pussy.

This is unprofessional, obviously. If you're trusted with a business or brand, it's your job to strengthen the brand's sales, not remake it into something you or your urban coastal liberal galpals would be proud to patronize. (Or matronize.)

I don't think this is necessarily something to do with women, but it does have everything to do with feminism, a cult to which a lot of "professional" (or maybe not so professional) women belong to.

Men aren't compelled to remake female brands into ones they and their buddies would be proud to spend money on, because there is no political cult popular among men demanding we do that.

But many women do belong to the cult of feminism, which demands that every single product or service be made appealing first and foremost to urban coastal liberal women. This is not a business calculation; in terms of business strategy, it's a lunatic disaster, and it was obviously a lunatic disaster before the actual data came in.

This is the doctrine of a nasty pseudoreligion. Whether it makes money or loses it hand over fist is besides the point. The important thing is, Women Must See Themselves Represented In All Products at All Times, period.

posted by Disinformation Expert Ace at 05:47 PM

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