"MS-NOW's" Ratings Crash After Separation from Garbage Network NBC

Their rebrand didn't help.

MSNBC recently decided to rebrand and changed its name to MS Now which sounds like a fundraiser for a disease or the old portal for Microsoft.

Did the ratings improve? Not so much.

...

According to Nielsen Media Research, released on Monday (December 15), Fox News averaged 2.72 million primetime viewers and 287,000 viewers in the key Adults 25-54 demo in 2025. This was up 14 per cent in total viewers and 18 per cent in the demo compared to 2024.

In comparison, MSNBC (now MS NOW) averaged 923,000 total viewers (down 25 per cent on 2024) and 81,000 demo viewers (down 39 per cent), and CNN averaged 580,000 total viewers (down 15 per cent) and 105,000 demo viewers (down 29 per cent).

...

MS Now lost 25% of its overall viewers in one year and 39% of its younger viewers.

At this rate, I don't know how much longer it's going to last.

MSNBC -- "MS-NOW" -- was forced to mention the exploding scandal.

You'll never guess how they played it.

Unless you guessed "it's a racist ploy by white supremacists to weaponize the government against minorities for political reasons." In that case, you did guess it.

By the way, that's the same perfectly-qualified non-DEI hire who believed that if Michael Bloomberg had given the $500 million he spent on his 2016 campaign for president to the voters, every American would have received a million dollars.

And they say that DEI teachers are leaving students unprepared for basic math!

The media continues ignoring the story:

Matt Van Swol @mattvanswol

Here's a list of the news outlets who have NOT covered Nick Shirley's fraud story:

- NYTimes
- CNN
- Washington Post
- MSNBC
- NPR
- USA Today
- Reuters
- Axios
- ABC News
- PBS

Every single one of them wrote stories on an Elon Musk hand gesture...

...do you get it yet?

Leading the charge in the non-coverage of the story: The Minnepolis Star-Tribune, which refuses to print anything about the newest scandal, which has previously defended the fraud, and which omits mention of the fraud from the "Year in Review" of Minnesota, published today.

And this "newspaper" supposedly covers Ground Zero of the foreign pirate fraud scheme.

Gee I wonder why they're refusing to cover it.

posted by Ace at 03:36 PM

| Access Comments