MSNBC Rebrands Itself "MS NOW," Which Stands for, Stupidly, "My Source for News Opinion World"

Somehow I'm thinking that they just decided to call themselves "MS NOW" and worked out what those letters could stand for later.

Even basket-case propaganda network NBC is embarrassed by the association with MSNBC and wants them to change their name.

Tater claims that MSBNC is doin' great!

an Stelter @brianstelter

As the cable news channel MSNBC splits up with NBC News, it is also dropping the "NBC" from its name: Later this year, it will become MS NOW, which stands for My Source for News, Opinion, and the World.

MSNBC -- excuse me, MS NOW! -- has been on a hiring spree of late, out of necessity, scooping up dozens of journalists for a new newsroom that will compete with NBC News, along with countless other outlets. (And I hear there are even more new hires that have yet to be announced.)

Maybe he needs to believe that "MS NOW" is doin' great and hiring lots of journalists because he has to believe that CNN has a future, too.

Tater, I'll make you a bet. If I win, you pay me a thousand dollars. If you win, I buy you five (5) McDonald's apple pies. I bet you that by January next year, after the post-Christmas layoffs, "MS NOW" has at least 100 fewer employees than it does now. What do you think, Tater? Are we on?

See, dying companies shed staff, they don't increase staff.

PBS probably thinks this is all great for leftwing propaganda media, too.

Television's MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.

The network, which appeals to liberal audiences with a stable of personalities including Rachel Maddow, Ari Melber and Nicole Wallace, has been building its own separate news division from NBC News. It will also remove NBC's peacock symbol from its logo as part of the change, which will take effect later this year.

READ MORE: NBC's Lester Holt to step down as 'Nightly News' anchor after a decade

The name change was ordered by NBC Universal, which last November spun off cable networks USA, CNBC, MSNBC, E! Entertainment, Oxygen and the Golf Channel into its own company, called Versant. None of the other networks are changing their name.

MSNBC got its name upon its formation in 1996, as a partnership then between Microsoft and NBC.

Name changes always carry an inherent risk, and MSNBC President Rebecca Kutler said that for employees, it is hard to imagine the network under a different name. "This was not a decision that was made quickly or without significant debate," she said in a memo to staff.

"During this time of transition, NBC Universal decided that our brand requires a new, separate identity," she said. "This decision now allows us to set our own course and assert our indepedence as we continue to build our own modern newsgathering organization."

Still, it's noteworthy that the business channel CNBC is leaving "NBC" in its name. MSNBC argues that CNBC has always maintained a greater separation and, with its business focus, is less likely to cover many of the same topics.

Whoops! A little admission slipped by there. NBC doesn't want MSNBC associated with them, but they don't mind at all if CNBC continues using the "NBC" acronym.

Apparently they thought of different letters for that backtronym.

CNBC will retain its initials, which stand for "Consumer News and Business Channel," but will be accompanied by a new logo without the peacock when the separation is complete, which is expected by the end of the year.

Bonus:

posted by Ace at 06:48 PM

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