Paid Liar Jen Psaki's Ratings Tank

Rachel Maddow has gone back to her one-day-a-week gig, collecting $25 million per year for this tiny amount of "work" like a good socialist, and it's now on the slender shoulders of Ginger Clownwhore Jen Psaki to keep the dying cable channel alive.

It's not looking great.

It was a Psaki bomb.

Former Biden press secretary Jen Psaki tanked with a key demographic in her new show's second episode -- indicating possible trouble for her future ratings.

Her new gig features her show "The Briefing" in MSNBC's prime time slot, at 9 p.m. on Tuesdays through Fridays, while "The Rachel Maddow Show" pivots to only being on air Mondays.

"The Briefing" had a strong showing of 1.2 million viewers on Tuesday, with 139,000 viewers in the key demographic of people ages 25 to 54.

But viewership quickly dropped Wednesday, with 1 million viewers tuning in -- and just 65,000 people in the coveted demographic tuning in, according to Fox News.

"The demo" is usually defined as ages 25-54. That kind of a range. People with jobs who can afford to buy stuff, and people who are young enough and callow enough to have their buying choices influenced by advertising.

In other words, "the demo" is all of us. We're right in the meat of the demo with our nearly-universal "almost 29" age demographic.

For comparison, Fox News' Sean Hannity got 2.64 million viewers on Tuesday at 9 p.m. with 312,000 in the highly desired demographic, while CNN's Kaitlan Collins eked out 468,000 total viewers but scored 75,000 people ages 25 to 54 watching.

The former press secretary had left her job at the White House in 2022 to pursue a gig at the liberal outlet, and began hosting "Inside with Jen Psaki" on Sundays in March 2023.

...

[M]addow had managed to bring in better numbers when she held the prime spot.

The host averaged a total of 1.9 million viewers and 141,000 among viewers aged 25-54, per Fox, meaning that Psaki's Wednesday episode had brought down the number of viewers by a total of 46% and 54% in the important demo.

Adweek, a publication which seems left-wing and very pro-MSNBC, spins MSNBC's collapsed ratings as "mixed" and says it's merely experiencing a "slow start" with its new lineup.

MSNBC's new programming lineup finished its first full week, and the numbers were mixed. The network experienced week-to-week declines in total viewers and the Adults 25-54 demo during primetime and total day. MSNBC continued to miss Rachel Maddow's nightly presence as it fell by double-digits in both measured categories during primetime.

So MSNBC's ratings fell in all categories by double-digits and that's "mixed"?

Meanwhile, Fox News had 96 of the top 100 cable news telecasts and was the most-watched cable news network during the announcement of Pope Leo XIV's election.

...

MSNBC's primetime lineup averaged 892,000 total viewers and 77,000 A25-54 viewers for declines of -12% and -13%, respectively.

During total day, MSNBC averaged 564,000 total viewers and 52,000 demo viewers for respective dips of -2% and -5% in those measured categories.

Among all basic cable networks, MSNBC stayed at No. 4 in total viewers and dropped four spots from No. 15 to No. 19 in the demo during primetime. Across total day, it remained at third place in total viewers and remained at No. 13 in the demo.

Mixed.

posted by Ace at 04:35 PM

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