Semafor: The Washington Post Has Lost 90% of Its Daily Online Readers Since 2021
Update: The Post Lost $100 Million in 2024 Alone -- an Election Year, For Crying Out Loud!!!

Ninety percent?!?!

Even noted NY liberal AllahPundit is impressed.

Before getting to that, MSNBC thinks it's found a way to revived its own collapsed ratings: Maddow's back on five nights a week, baby! Whoo-hooo!

Maddow, who scaled back anchoring duties after the spring of 2022, holding forth only on Mondays, will return to five nights a week at that hour as part of a broader move by MSNBC to draw viewership to its coverage of the first 100 days of the Trump administration. Alex Wagner, who anchors 9 p.m. Tuesday through Friday, will take on a special assignment: traveling the U.S. and overseas in a bid to talk to both newsmakers tied to and people affected by Trump polices during his critical first weeks in office.

It's amusing that MSNBC is selling this -- a "reporter" going outside the office to talk to people -- as some innovation.

In a way, it is -- lazy, socially-dysfunctional, mentally-ill "reporters" mostly do their "reporting" by scanning Twitter and TikTok now.

"The idea is to give MSNBC viewers a full, 360-degree view of what's happening in the country in a way that you don't necessarily get in the studio," says Wagner, during an interview. Both she and Maddow are expected to return to their regular roles after April 30.

Yeah I'm sure you'll be giving your viewers a "360-degree view" on Trump's Second First 100 Days, with all points of view well-represented.

The Washington Post doesn't even have a Maddow to push.

Over the last four years, web traffic has cratered. According to internal data shared with Semafor in recent weeks, the Post's regular daily traffic last year sunk to less than a quarter of what it was at its peak in January 2021. That month, the Post briefly reached a high of around 22.5 million daily active users following the attack. But by the middle of 2024, its daily users hovered around 2.5-3 million daily users.

Last year, Washington City Paper noted that the Post had stopped publicly disclosing its traffic numbers in press releases, after a 60% decline in monthly traffic. On Friday, The Wall Street Journal reported that the Post's revenue fell from $190 million in 2023 to $174 million last year.

The Post laid off 100 staffers last week.

Vox just laid off another 12 staffers, after a round of cuts just last month.

Note that the Washington Post lost $100 million last year alone.

I've also mentioned this before, but I'll say it again: Although it pleases me that some woke propaganda outlets are firing some woke staffers and trying to rebrand themselves as real journalism, I would advise them: Don't bother. The woman who slept with everyone in town and participated in gangbangs can't reclaim her lost virtue. It's gone.

The Post is trying (weakly) to moderate, but that just results in them losing their woke readers, with no normies to replace them.

The media are partisan whores for the deranged left. There is no coming back from that. There is no redemption for wokeness.

They should just continue playing to their small audience of mentally-ill shut-ins. At least that is some audience. They need to just chop their workforce by 60%-75% and accept that their future life prospects are forever diminished by their 8-year-long period of mental insanity and whoring around.

posted by Ace at 05:40 PM

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