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March 07, 2024

All-White White Leisure Company The North Face Will Give You a Discount, But Only If You Sit Through an Hour (HOUR!) Lecture About Your/Their White Privilege

From the sidebar: It's time to start imposing the corporate death sentence on every woke company.

Complete boycott, forever.

Outdoor outfitter The North Face is offering customers a 20% discount if they complete and pass a Diversity, Equity, and Inclusion (DEI) course.

The company launched the course, titled "Allyship in the Outdoors," to teach customers about racial disparities in outdoor activities. It is roughly an hour long and is intended for people who work in the outdoor industry. Those who take the course from North America are ineligible for the discount, however.

Boy I guess I should take that course! Everytime I go walking in the woods I'm assailed by leftwing media propaganda pieces telling me that walking in the woods is white privilege and that I have to do more to make the fucking forest a "more welcoming place" for black people.

Weird, because when I was in school, I was a block from that public basketball court in New York City I tried to play there, but the court was occupied almost 24 hours a day, and the "rule" -- imposed undemocratically by the gang of people who controlled the court -- was that you had to bet the current player a minimum bet (like $10) just for the right to even enter the court.

There were zero efforts to make the court "more welcoming" to me, and I never got to play there, despite it being a block away.

But oh yeah, let me get right on hanging "In this woods we believe Black Lives Matter..." posters on fucking trees.

"At The North Face, we believe in the power of exploration. As individuals, professionals and companies who share a love for the outdoors and exploration, we also have a responsibility to support spaces where everyone feels like they belong," the course description says. "This 1-hour digital course is designed to foster a deeper understanding of the unique challenges that people of colour face when accessing the outdoors."

Black people have special challenges "accessing the outdoors."

Let me tell you about the challenges non-six-foot white guys face when attempting to access a public basketball court in New York City. We're required to pay $10 just to get on to the court by people who don't own it.

"The course focuses on perspective of race and racism in Europe, and we acknowledge that the experiences of people of colour around the globe differs."

Wow, I have to learn about "people of colour" "around the globe," now.

Weirdly enough, I've seen documentaries about the bushmen of the Kalahari. They don't seem to have any problems "accessing the outdoors."


"It will also provide training and resources, through 4 interactive modules, to help you be a better ally and to make the outdoors a safer and more welcoming place for everyone," the website adds.

Oh great, self-quizzes about my privilege and "allyship."

The course walks through four modules on various aspects of racial diversity in outdoor activities, including lessons on "privilege" and how to handle accusations of being "woke." The modules also include portions on what events, such as the death of George Floyd, can mean.

True fact, George Floyd was killed attempting to build a lean-to.

"Privilege can give us access to the outdoors -- that means some people can enjoy advantages that they inherit from birth and/or accumulate over time," the course says. "In this particular context, we refer to 'white privilege' meaning that your race and skin colour can give you access to the outdoors when others can be excluded because of historic, enduring racism and biases."

The course says inequality in the racial makeup of those who participate in outdoor activities proves that barriers exist for minorities.

So that basketball court... would you be surprised to hear that it was 90% used by black guys who didn't even live in the neighborhood?

But fuck me, right?

"There is no explicit policy that excludes people from the outdoors yet there are few people of colour. While there is no intent to exclude, the system in itself creates those barriers to participation," the training says.


Those who want to get the 20%-off voucher must answer a series of multiple-choice questions on "allyship," "privilege," and other DEI topics correctly.

I've got an even better idea: I will never buy a product from you again. That's a 100% discount.


digg this
posted by Disinformation Expert Ace at 03:35 PM

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