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July 19, 2023

Fox Executives Are "Panicked" Over "Ratings Disaster" for New and Not-Improved Nightly Lineup

Fox just reshuffled its night-time schedule in a flailing attempt to hide the Tucker-shaped hole in the schedule.

They continue losing to MSNBC.

Chadwick Moore @Chadwick_Moore

Sources at Fox are telling me that last night's much-hyped primetime reboot was a ratings disaster. Executives are panicked. Hannity lost to MSNBC's Maddow and the 8:00 show only pulled in 149,000 from the key demographic. (Tucker routinely got at least 400k). More to come...

Gregg Re @gregg_re

Final ratings numbers are in from Fox's big primetime "relaunch/reshuffle." These numbers include DVR viewings. @JesseBWatters managed just 161,000 viewers in the key 25-54 y/o demographic (Tucker often had > 400k). Jesse somehow lost demo viewers after Laura Ingraham, who scored 162,000. Hannity cratered at 150,000 demo viewers -- roughly 50,000 lower than Maddow. Disastrous. The Wrong Hosts at the Wrong Times?

Jesse Watters won the 8 o'clock slot -- but with much lower ratings than Carlson.

While it is a positive result for the Fox News presenter on his debut night in the slot when compared to his competitors, his ratings remain lower than Carlson's average of 3.2 million in the first quarter of 2023, before he left the network.

For Watters, a humorist who first rose to fame as a sidekick to Bill O'Reilly, taking the slot once occupied by Carlson was a big break--but the promotion appears to have caused him to lose viewers in certain demographics.

On Monday, July 10, Watters had 191,000 viewers in the 25 to 54 demographic in his usual 7 p.m. timeslot--more than the 161,000 reached this Monday at prime-time. He got slightly fewer total viewers at 7 p.m., at 2.19 million, showing that on average he made a gain by moving to Carlson's former slot.



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posted by Ace at 01:18 PM

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