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July 13, 2023
Is Costco Joining the Bud Light Boycott?How much worse can things get for Tranheuser-Busch? Well, even CNN is "misgendering" -- that's Newspeak for "correctly gendering" -- Tranheuser-Busch's celebrity pitchman Dylan Mulvaney.
But CNN apologized for this rare case of getting the facts right. On Wednesday, CNN issued an apology at the close of 'News Central,' the program where the misgendering had occurred. Here's ugly Kate Bolduan apologizing with all the solemnity of announcing the loss of a ship. Speculation abounds that Costco will stop stocking Bud Light. The evidence? Apparently when Costco puts something on sale, and marks the sale notice with an asterisk, that means either that they will no longer be stocking that item -- in other words, it's a clearance sale -- or that it's a seasonal offering which may be stocked sometime in the future, but will not be stocked after current inventory is sold out. Savvy shoppers at Costco are convinced Bud Light will soon be off the shelves after they spotted the 'star of death' asterisk on the product and a price drop. There's a map that supposedly shows Bud and Bud Light's complete collapse. But there's a big Asterisk of Death on this story. This map from April 2023 showed each state's favorite beer. As you can see, Budweiser and Bud Light are the top beer in many states. Here's the new map. Not a single state has Bud or Bud Light as its top seller. The Asterisk of Death is that this second map isn't based on published sales figures but just upon a search for Twitter posts mentioning Bud and Bud Light, which are geotagged for particular states. So it's not showing sales, but mere Twitter mentions. Still, it does suggest that people at least don't want to be identified as Bud drinkers.
Meanwhile, the "Ultra Right Beer Company" released another commercial. They announced the start of this business -- which is a legitimate beer company -- after the Dylan Mulvaney fiasco.
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