Intermarkets' Privacy Policy

Donate to Ace of Spades HQ!

Recent Entries
Absent Friends
Bandersnatch 2024
GnuBreed 2024
Captain Hate 2023
moon_over_vermont 2023
westminsterdogshow 2023
Ann Wilson(Empire1) 2022
Dave In Texas 2022
Jesse in D.C. 2022
OregonMuse 2022
redc1c4 2021
Tami 2021
Chavez the Hugo 2020
Ibguy 2020
Rickl 2019
Joffen 2014
AoSHQ Writers Group
A site for members of the Horde to post their stories seeking beta readers, editing help, brainstorming, and story ideas. Also to share links to potential publishing outlets, writing help sites, and videos posting tips to get published. Contact OrangeEnt for info:
maildrop62 at proton dot me
Cutting The Cord And Email Security
Moron Meet-Ups

Mid-Morning Art Thread | Main | "When You Go Home, Tell Them of Us and Say, For Your Tomorrow We Gave Our Today"
May 29, 2023

THE MORNING RANT: AB Distributor Abandons Bud Light to Promote Alternative Light Beer; Other Musings on Being a Franchisee/Distributor for a Woke Corporation

Bud Light Distributor.JPG

You’ve read all the reports about the catastrophic drop in Bud Light sales since Anheuser Busch (AB InBev) slandered its loyal customers as being the wrong type of people, and then decided to make a celebrity cross-dresser the face of the product.

A major re-branding, or an all-new replacement light beer, is likely the resolution that AB will have to pursue.

A story from Tennessee shows just how damaged the Bud Light brand is. For decades, one of the stages at Chattanooga’s downtown summer music festival has been “The Bud Light Stage,” sponsored by the local AB distributor.

No longer.

Chattanooga Riverbend Festival’s Bud Light Stage now called Ultra Stage [5/16/2023]

Change has been the name of the game for the Riverbend Festival in recent years, and the changes keep coming as the Bud Light Stage has been renamed the Ultra Stage.

Michelob Ultra is another light beer produced by AB. The change in the name of the stage’s sponsor was made at the request of the local AB distributor.

The rebranding of the “Bud Light Stage” to the “Ultra Stage” reflects more than just how toxic the Bud Light brand is. AB distributors need to sell beer, and any money spent promoting Bud Light is going to be wasted. While AB as a whole is being hit hard, its other brands are not as radioactive as Bud Light.

Selling Bud Light nowadays is like selling Ford Pintos in the late ‘70s, when that car’s reputation was permanently marred as being prone to gas tank explosions. Fair or not, Pintos became a joke, which was very difficult for the dealers trying to sell them. The arrival of the Ford Escort in 1980 was a re-birth for Ford and for its dealers.

Until AB comes out with a Bud Light replacement, it makes perfect sense for AB distributors to abandon any marketing efforts for Bud Light and instead use those dollars to steer disaffected customers to other AB products (or to competing products that they also distribute.)


Fortunately for most Anheuser Busch distributors, they carry a wide array of products, so the death of just one label need not be a bankrupting event.

But it’s sad that those most invested in AB’s products aren’t the executives and marketers who are actively destroying the company in support of cultural communism. Distributors’ actual survival depends on AB remaining a major player in the beer industry. Destructive managers at AB will just get golden parachutes and move along.

Anheuser Busch’s CEO, Brendan Whitworth, is an Ivy Leaguer who worked at the CIA, and in just a few short years after hiring on at AB, he somehow leapfrogged all the AB lifers who were truly committed to the company. Under Whitworth’s leadership, AB hired more Ivy Leaguers - who openly discuss their contempt for Budweiser’s actual customers - to remake the company into something that would impress the communists in Davos. Thus, Alissa Heinerscheid was hired to insult Bud Light drinkers and to make its image more gender fluid.

Budweiser distributors need AB to be successful. Whitworth and Heinerscheid don’t. If their mismanagement completely destroys AB in the United States, they will still be feted in Davos and have any number of opportunities to further enrich themselves in the government / globalist nexus.

As I’ve pointed out several times, this same situation is playing out at Ford and General Motors. The CEOs of Ford (Jim Farley) and GM (Mary Barra) have committed that those companies will be electric vehicle manufacturers, period. Failure at the EV business will mean the failure of Ford and GM.

But again, Farley and Barra will be globalist celebrities even when their EV efforts go bust. Perversely, they would face shame from their globalist peers if they steered their companies to prosperity by making internal combustion vehicles and shunning EVs.

When Ford and GM are bankrupt, and when its abandoned dealerships litter the landscape, Farley and Barra will still be held up as the ideal for corporate executives.

So what should you do if you are a Ford or GM dealer, or an AB InBev distributor?

If it were me, I would sell my franchise. You don’t have to place your financial fate in the hands of cultural communists who hate your customers and who will personally prosper from destroying the product that you sell. Anyone who buys your franchise can do the risk analysis and if he chooses to buy your operation, he will have made a risk / reward decision.

It’s not that much different than the housing decision many of us have made in our lives. We see our neighborhood, or our schools, or our city deteriorating. We had hoped things would improve, but finally decided it was best to sell. Meanwhile, the buyer determined that at the price he was paying, the risk of crime or deteriorating property values was one he’d take.

Good luck to franchisees of woke corporations. That’s a dependency I would not want right now.

Personally, I’m cheering for woke capital to suffer a mighty backlash, be it Target, AB InBev, GM, etc. If they go out of business, I won’t grieve their passing. I’m sorry for the franchisees and distributors of their products. I presume they were pushing back against the woke insanity, but clearly they didn’t push back hard enough to make a difference.

[buck.throckmorton at protonmail dot com]

digg this
posted by Buck Throckmorton at 11:00 AM

| Access Comments

Recent Comments
Aetius451AD: "512 Aetius, permanently. Posted by: RickZ at July ..."

RickZ: "Aetius, permanently. ..."

Aetius451AD: "Had SJL retired? ..."

Rupert Pupkin: "I live in a region of the country where I should h ..."

stultify: "I pay a quіck visit everyday a few web site& ..."

Romeo13: "Touché, Puddleglum and Romeo13. Well played. ..."

Aetius451AD: "Also, thanks for the ONT. ..."

Aetius451AD: "Reagan joke about waiting: ..."

Aetius451AD: "Dammit, I was just about to make the small fractio ..."

Romeo13: "503 491 FROM THE POTOMAC TO THE SEA... OUR REPU ..."

Romeo13: "The Left is pushing the story that Trump went Golf ..."

Puddleglum at work: "[i]491 FROM THE POTOMAC TO THE SEA... OUR REPUB ..."

Recent Entries

Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
Powered by
Movable Type 2.64