BuzzFeed Admits That Its Writers Are NPC Robots, Hires AI Program to Generate Content

BuzzFeed will be the first of many media companies to replace "content creators" with AI, but it won't be the last.

Legal Insurrection readers may recall that I reported on ChatGPT (Chat Generative Pre-trained Transformer), a chatbot launched by OpenAI this past November. The New York Times hailed it as "the best artificial intelligence chatbot ever released to the general public."

I also noted that the chatbot passed a Wharton Business School test as well as the US Medical Licensing exam . . . it is that good.

Now comes news that another program from OpenAI will be used to create content for the digital media and entertainment site BuzzFeed.

BuzzFeed Inc. said it would rely on ChatGPT creator OpenAI to enhance its quizzes and personalize some content for its audiences, becoming the latest digital publisher to embrace artificial intelligence.

In a memo to staff sent Thursday morning, which was reviewed by The Wall Street Journal, Chief Executive Jonah Peretti said he intends for AI to play a larger role in the company's editorial and business operations this year.

For the moment, AI will be used to generate "personalized" results for Buzzfeed's idiotic quizzes, but the company has posted a quiz that was created by the Chatbot, and plans to use the Chatbot to write BuzzFeed content -- taking cues from humans (or NPCs), who will provide its "prompts," or idea seeds.

Legal Insurrection notes that BuzzFeed's stock value increased on the news.

Mouse Traditionalist Magnífico @MagnificoIX

Instead of journalists learning to code, the code is learning journalism.

I'm just going to post links all day. I had very bad sleep last night and can't get my brain together. Maybe I'll try getting the chatbot to write some posts for me.

posted by Ace at 01:17 PM

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