MSNBC Has Smallest Audience In the Demo Since 1999

"The demo" consists of viewers aged 25 to 54, with a special emphasis on those who are nearly 29, such as all of us, because we're so desirable in all ways, and not just as consumers, but just generally.

MSNBC finished May with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since November 1999, and its lowest-rated month among the demo in primetime since May 2004, as Rachel Maddow's reduced schedule continues to harm the network.

"Record-low ratings going back to 1999 is almost always a bad sign seeing as how they were then a fledgling network and far less ubiquitous in our body politic," NewsBusters managing editor Curtis Houck told Fox News Digital about MSNBC, which launched in 1996.

Houck believes that nowadays, liberals have a multiple options when looking to "be spoon-fed their talking points" but MSNBC honchos "need to figure something out unless NBCUniversal is content with perpetually rearranging deck chairs on their version of The Titanic."

...

CNN, which has a variety of ratings problems itself and also lost 19% since last year, even managed 106,000 demo viewers during the month of May to crush MSNBC. Americans were preparing for the potential Y2K bug as the year 2000 was only one month away the last time MSNBC had a smaller audience among the group coveted by advertisers.

...

"The Last Word with Lawrence O'Donnell" was MSNBC's second most-popular show among viewers between ages 25-54, but it finished No. 25 in cable news and was outdrawn by 16 different Fox News programs. "The Last Word" even lost to eight different CNN programs, including long-struggling shows such as "Don Lemon Tonight."

Joy Reid's "ReidOut" averaged only 115,000 demo viewers to mark its smallest-audience in the critical category since the program was launched in 2020. MTV's "Ridiculousness," History's "Ancient Aliens," FXX's Bob's Burgers" and Investigation Discovery's "Chaos in Court" are among the hundreds of cable news programs that outdrew Reid during May.

Maddow is still paid $30 million per year to put on a show once per week and also work on "special projects" with, as far as I can tell, no firm commitments as far as production schedule or actual output.

Must be nice.

Must. Be. Nice.

By the way, Pop-Pop doesn't think they show biracial couples in TV commercials.

posted by Ace at 02:54 PM

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