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February 09, 2021

LOL: Woke Super Bowl Sees Plummeting Ratings

Gee I wonder why.

The Super Bowl 2021 ratings are finally out -- and they're not great.
CBS announced on Tuesday morning that 96.4 million viewers watched the game across all their platforms, "including the CBS Television Network, CBS Sports and NFL digital properties, Buccaneers and Chiefs mobile properties, Verizon Media mobile properties and ESPN Deportes television and digital properties."

...

Concerns in the sports media industry grew when the ratings for the game were not released on Monday, which is highly unusual.

"Super Bowl numbers are still being processed and verified," Nielsen said in a statement on Monday night. "We anticipate that final viewing figures, which will include Out Of Home (OOH) viewing, will be available to the media (Tuesday)."

Not only are they now including who watched on the internet, but the ratings system was recently changed to make televised sports seem to be more well-watched. Nielsen began including estimates of how many people watch games in bars, rather than just in homes. Those are the OOH, Out of Home, figures that are now being included in the totals.

Previous years' ratings didn't include those viewers -- though they were watching in bars in previous years, too.

posted by Ace at 01:15 PM

| Access Comments


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CBS announced on Tuesday morning that 96.4 million viewers watched the game across all their platforms, "including the CBS Television Network, CBS Sports and NFL digital properties, Buccaneers and Chiefs mobile properties, Verizon Media mobile properties and ESPN Deportes television and digital properties." ... Concerns in the sports media industry grew when the ratings for the game were not released on Monday, which is highly unusual. "Super Bowl numbers are still being processed and verified," Nielsen said in a statement on Monday night. "We anticipate that final viewing figures, which will include Out Of Home (OOH) viewing, will be available to the media (Tuesday)." Not only are they now including who watched on the internet, but the ratings system was recently changed to make televised sports seem to be more well-watched. Nielsen began including estimates of how many people watch games in bars, rather than just in homes. Those are the OOH, Out of Home, figures that are now being included in the totals. Previous years' ratings didn't include those viewers -- though they were watching in bars in previous years, too. posted by Ace at 01:15 PM \| Access Comments <script language="javascript" src="http://adserver.adtechus.com/addyn/3.0/5235/1131537/0/170/ADTECH;loc=700;cookie=info;target=_blank;key=key1+key2+key3+key4;grp=[group]"></script><noscript><a href="http://adserver.adtechus.com/adlink/3.0/5235/1131537/0/170/ADTECH;loc=300;key=key1+key2+key3+key4;grp=[group]" target="_blank"><img src="http://adserver.adtechus.com/adserv/3.0/5235/1131537/0/170/ADTECH;loc=300;key=key1+key2+key3+key4;grp=[group]" border="0" width="300" height="250"></a></noscript>	Recent Comments steevy: "Oh and remember Trump said no Chinese spy balloons ..." Trump poisoned my cat: "Tillis needs to go either way, and, yes, if that m ..." 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