#Woke Corporatism: Gillette, Hot Off Its Genius Branding of Labeling Its Main Customers as Toxic and Violent, Now Pushes Female-to-Male Transgenders as the Male Ideal

The best a man can get.

The company’s newest ad -- released Saturday -- introduces a girl pondering identity.

In a deep voice, the young woman talks to the camera about finding herself:

"I went into my transition just wanting to be happy. I’m glad I’m at the point where I'm able to shave."

Because:

"Growing up, I was always trying to figure out what kind of man I wanted to become, and I'm still trying to figure out what kind of man that I want to become."

A beaming father is present for her first pruning of the ol' facehedge. She recites what he's taught her about mastering the mandibular manscape:

"North, north, east, west, never in a hurry."

Dad smiles in approval.

Video at the link.

I had forgotten that Gillette also recently served up this hefty-sized challenge to conventional female body-types:

So Gillette's just balls-deep into deconstructing gender identity. Instead of, you know, selling razors. Which used to be their business.

I hope that works out okay for them.

posted by Ace of Spades at 03:24 PM

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