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May 23, 2019

Dunkin Donuts: We're Not Looking to be Political, We're Not Looking to Start "Conversations." We Just Want to Give You Some Coffee and Ice Cream.

I find this interesting, and hopeful.

For a long while, we've had nothing but #Woke marketing from corporations.

Now this is a major corporation expressly declaring themselves to be anti-#Woke -- or, at least, to not be #Woke in any interactions with their clientele.

Bias here: I love Dunkin Donuts, and always have. I also love their donuts. To me, they are donuts. I've always compared all other donuts to Dunkin Donuts.

I know people like Crispy Cream but to me, those have always been too sweet. Not saying I don't like them, just that Dunkin Donuts hits the sweet spot for me, literally.

I think Dunkin Donuts hits the sweet/salty/bready balance right. But then, I grew up with them (well, they were the "real donuts" I'd get when my parents weren't buying Kaboom-style donuts from the supermarket or a shabby hobo in an alley).

(BTW: Shout-out to 7-11 donuts, which are also a touch sweet, but which are very good. No one ever seems to give them credit for that.)

So be sure to check out Dunkin Donuts' dark roast iced coffee as the days get hotter, and appreciate the fact it's not coming with a free side of #Woke racial agitation.

And get it with extra heavy cream. They've got it, and they don't mind being generous with it.

Dunkin Donuts executive Drayton Martin reportedly critiqued Starbucks at the International Trademark Association's annual meeting in Boston, according to a tweet from law professor and Boston Globe writer Alexandra Roberts. Martin was named vice president of brand stewardship at Dunkin Donuts in May 2018. Her role focuses on implementing marketing and messaging strategies for the donuts and coffee company, according to The Drum.

"We are not starbucks, we aren't political-- we aren't gonna put stuff on our cups to start conversations," Martin said, according to Robert’s tweet. " We don't want to engage you in political conversation, we want to get you in & out of our store in seconds. it’s donuts & ice cream-- just be happy."

Guys, don't just say this in a trade association. Run on it, as they say in politics. Make it your brand.

People are sick of this shit and would like to register that.

Flashback: All of the best donuts are not donuts.


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posted by Ace of Spades at 08:03 PM

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