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May 08, 2019

#Woke: Burger King Wants to Know If You Want a Side of Mental Health Awareness With Your Whopper

This is so stupid.

Does anyone in the whole world think this is a bona-fide effort to "start a conversation" about mental health? Doesn't everyone see right through this and understand this is advertising-on-the-cheap through Twitter-based WTF marketing?

Bear in mind: these unhappy meals are only available at select stores in five -- yes, five -- cities.

Let me guess: those cities just happen to be the most mediacentric cities in America, right?

Are those the only cities that need mental health awareness, or are those the cities most likely to deliver free advertising in the form of a underemployed clickbait media "journalists" desperate for any easy non-story?

It's Mental Health Awareness Month, which means big brands are thinking up ways to join in on the mental illness conversation while trying to sell their products. This year’s stand-out so far (hold on tight, we’re only four days in) is Burger King.

This week, the fast-food chain announced the launch of "Real Meals," a line of mood-inspired meals that are meant to recognize that "No one is happy all the time. And that's OK." There's the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal. They all come with a Whopper, fries and a drink.



Below, Infinite Elgintensity has some insults and praise for the terrible commercial running with this viral marketing stunt.

And by praise, I mean more insults plus fat-shaming.


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posted by Ace of Spades at 08:09 PM

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