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October 31, 2016

Bud Light Drops Amy Schumer and Seth Rogen as Pitchpyrsyns, As Bud Light Sales Fall

It's funny, a commenter just brought this up last week or the one before.

And now they're out.

A spokesman for the company told AdWeek they were "clearly not satisfied."

"Despite continued positive signs in brand health evolution, driven by millennials and Hispanics, 3Q was the softest performance of Bud Light for the year from a volume and share perspective," Lisa Weser said.

"The Bud Light Party campaign helped us improve these brand attributes, but it did not translate to improved volume and share performance. While we are clearly not satisfied with Bud Light's performance, we are already leveraging what we've learned to develop and execute new work."

Beer companies probably shouldn't hire fat people to sell a product widely believed to cause fattening.



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posted by Ace at 02:45 PM

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