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January 28, 2016

Trump's Riskiest Move: Going Without a Real Ground Game

The National Journal writes about this.

I've heard it myself -- people want to caucus, but haven't been told where to go, or people have volunteered to speak on his behalf (as one does in a caucus), but have not been told whether they've been appointed to do that myself.

Trump is trying to win this election on the cheap -- free media, as-little-as-possible spent on campaign activities. On the advertisement front, fine, that works; he's got plenty of free advertising.

But I don't think you can skimp on GOTV. I believe that remains the thing you absolutely have to spend money on.

If Iowa and even NH turn into unexpected losses, it will have been lost largely due to this factor.

Trump's decision to spend (mostly) his own money is a double-edged sword. Sounds good in a campaign pledge.

On the other hand, when you're spending your money instead of donors', I guess you get very cheap and stingy and start wondering "Do we really need to spend on that...?"

I guess, as with everything else about Trump, this will remain a total X Factor until Brandon and the AoS Decision Desk start putting up numbers Monday night.


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posted by Ace at 02:30 PM

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