Stephen Colbert's Ratings Tank, Because, Industry Insiders Say, He's an Asshole

No one likes Colbert.

After an initial burst of interest spurred by CBS’s big-bucks saturation advertising campaign for "The Late Show with Stephen Colbert,: the show’s ratings have tanked and it is now running third in late night behind NBC’s Jimmy Fallon and ABC’s Jimmy Kimmel, who rarely has managed second place before.

The reason? A survey by the Hollywood Reporter found that conservative viewers are turning off Colbert in droves. Nearly twice as many Republicans are watching Kimmel as Colbert, who has turned "Late Show" into a sort of wannabe MSNBC program.

...

Ratings show that 47 percent of Colbert’s viewers identify as Democrats, 17 percent as Republicans. Kimmel's audience is evenly split -- 33 percent Democrats, 32 percent Republicans, while Fallon’s is nearly so (36 percent Democrats, 31 percent Republicans).

He's also frequently losing to Kimmel "in the demo" of 25-48 year olds, or whatever that range is.

Now, you're probably saying "This is the perfect time for Salon to swoop in and embarrass themselves," and as usual you're right:

posted by Ace at 01:20 PM

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