Ice Cream Thunderdome! | Main | The joys of Cuba [Purp]
May 01, 2013

American Craft Beers Invade the German Market, Appealing to German Beer Drinkers Who Are Tired of the Limited Range of Flavors Permitted by the Beer Purity Law of 1516

Its easy to get decent beer in Germany. We call it boredom on a high level," says one German beer drinker.

The problem standards is that sometimes they become standard.

Interesting article from the WaPo, and maybe yet another reason for American chest-pounding. We beat the French at wine and now we're going to beat the Germans at beer.*

[U]nlike the United States, where in recent years many supermarkets have expanded their beer selection to include dozens of styles from the far reaches of the globe, most German stores have remained resolutely unvaried, almost always offering just a handful of manufacturers and only rarely throwing a non-German beer into the mix.

Now Rauschmann and others are proselytizing, traveling Germany to spread the gospel of unusual tastes. His company, Braufactum, is owned by German beer giant Radeberger, which Rauschmann said was trying to help spark a new beer culture in the country where it has been a major producer since 1872.

For some beer businesspeople, that change cant happen fast enough.

The German beer industry has to reinvent itself in a hurry, or its going to be a small fraction of what it is now, said Eric Ottaway, the general manager of Brooklyn Brewery, which has been expanding in Europe and has been exporting its beer to Germany through Braufactum, which sells a 12-ounce bottle of Brooklyn Lager in upscale grocery stores for the equivalent of $4.20 almost three times its typical American price.

* Bottle Shock with Jeff Daniels and Chris "Captain Kirk" Pine was a pretty good based-on-true-events Rocky-style movie about an upstart California vinter entering a France vs. America wine competition. It's not great, but it's good. It used to be free on Netflix.

digg this
posted by Ace at 08:05 PM

| Access Comments

Recent Comments
Golfman - Xenophobe Extrodinaire : "Topics on the local TV news this AM. Trial in ..."

Bruce Boehner: "Leftists, like priests of Moloch, pervert noble im ..."

fluffy: "No Planned Parenthood employees were harmed by thi ..."

Bruce Boehner: "I had hoped the Moloch thing was just a snarky way ..."

GnuBreed [/i] [/b]: "THe CO Springs police dept. (or maybe the DA?)&nbs ..."

GnuBreed [/i] [/b]: "Seasons Of Wither ..."

Village Idiot's Apprentice: "Good morning' all ..."

Molech Sacrifice Center (Planned Abortionhood): "Molech's plan is proceeding as he has foreseen. ..."

Cato the Rebel Without a Party: "Like on AT the burden of proof is on climate chang ..."

Skip: "I will drive over 1 1/2hrs less today than any day ..."

Cato the Rebel Without a Party: "Mornin, Skip.  And yeah, a short commute is a ..."

Skip: "I'm finally working closer to home and got to slee ..."

Recent Entries

Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
Powered by
Movable Type 2.64