Ignore the hipster douchebag affectations and pay attention to what he's saying. He lays out a process by which irresistible force can be resisted even when the media is NOT on your side. Its not theoretical, it worked.
When the video started, I was groaning for the first 20 seconds or so, which of course was due to my biases and preconceptions about this young man, but then he drew me in...and 20 minutes had elapsed before I knew it.