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November 27, 2012

Erickson To GOP Donors: If You Look Around The Table And Don't See The Sucker, It's You

Erick Erickson has a great piece over at RedState today that's a must read for anyone interested in fixing the broken machine that is the GOP.

When consultants told rich donors who were funding them that they were not making money off the Super PACs that the rich idiots . . . er . . . donors funded, they were being honest. They probably were not.

But ad heavy Super PACs outsourced the ad buys, the mail, the data collection, etc. to other groups that got commissions and you can be sure that a lot of these supposedly noble consultants working for free were making a killing off of commissions, referral fees, etc. through their relationships with the commissioned vendors doing the actual work. ...

...

Just as important as making money for these guys was control over the data. In fact, in singular importance this campaign season has been the buzz word data. But what the hell is that data and why is it so important?

Read the whole thing for a great exposition into how to spend millions of dollars and have nothing to show for it.

And just to be clear, the issues Erickson points out and the digging into the Orca debacle we've done here at the HQ shouldn't be confused as an identification of the reason we lost the election.

There were a host of reasons, beginning with the candidate.

But we need to take this defeat apart like the NTSB does a plane crash and identify every failed component that could have led to the disaster. And just like with most crash investigations, I suspect we'll find that it wasn't a single failure but a chain of failures, many identifiable years earlier, that led to the result.


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posted by Andy at 10:52 AM

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