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April 02, 2012

So, Palin Is Competing With Couric For Ratings Tomorrow AM

Ehhhh... I guess this is a story.

Viewers will cast their votes with their clickers Tuesday. If you're a Couric fan who misses those bygone mornings on the Today show, then click to Good Morning America, where Couric, now an ABC star, is subbing all week for co-host Robin Roberts.

But maybe you love the "mama grizzly" panache of Sarah Palin. And maybe you're still miffed by how Couric, then anchoring the CBS Evening News, went to town on Palin during the 2008 presidential race. Then tune into NBC's Today, where, during the 8 a.m. (EDT) hour, Palin will serve as a guest host at Couric's old haunt. (Take that, Katie!)

The politics here are complicated: If Palin "wins" in the ratings, than NBC, the most left-wing of all the networks, wins.

If Palin loses (which I don't think she will, but if she does lose) than NBC could lose the thing that makes Today very profitable, which is being able to brag they haven't lost in the ratings to Good Morning America or any other competitor since 1995.

So... to the extent we care at all, do we want NBC continuing to raking in premium advertising prices for its low-cost, profitable morning show?

Anyway, they'll be on tomorrow.


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posted by Ace at 05:45 PM

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