Herman Cain Makes His "Unconventional Endorsement:" "The American people"

Just a quick blog mention here, scroll down for it.

It's not crazy, really. It's a feel-good bit of pablum. It is the sweet, sweet populist music most of his supporters like hearing.

However, I don't get the point of announcing an "unconventional endorsement" only to make an endorsement which is so unconventional it's not an endorsement.

Why not just say, "I don't plan on endorsing anyone, I'll trust the wisdom of the American people"?

I gotta tell ya, any time you endorse someone, you piss someone off. Obviously other people disagree. But if your primary goal is to speak your peace and add your wisdom to the pile, you have to do that.

On the other hand, if your main goal is brand-promotion and brand-protection... they you refrain from pissing anyone off, don't you?

I see a lot of this.

Any opinion is going to be unpopular in some quarters. But that's the cost of it.

I guess six months back I should have spared myself and my readers a lot of sniping and bad feelings and simply endorsed You.

Or maybe endorsed three people, like NR. Spread the love around. Carefully balance out an endorsement among several key constittuencies, all politic-like.

posted by Ace at 05:14 PM

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