Sponsored Content




Intermarkets' Privacy Policy
Support


Donate to Ace of Spades HQ!



Recent Entries
Absent Friends
Bandersnatch 2024
GnuBreed 2024
Captain Hate 2023
moon_over_vermont 2023
westminsterdogshow 2023
Ann Wilson(Empire1) 2022
Dave In Texas 2022
Jesse in D.C. 2022
OregonMuse 2022
redc1c4 2021
Tami 2021
Chavez the Hugo 2020
Ibguy 2020
Rickl 2019
Joffen 2014
AoSHQ Writers Group
A site for members of the Horde to post their stories seeking beta readers, editing help, brainstorming, and story ideas. Also to share links to potential publishing outlets, writing help sites, and videos posting tips to get published. Contact OrangeEnt for info:
maildrop62 at proton dot me
Cutting The Cord And Email Security
Moron Meet-Ups

NoVaMoMe 2024: 06/08/2024
Arlington, VA
Details to follow


Texas MoMe 2024: 10/18/2024-10/19/2024 Corsicana,TX
Contact Ben Had for info





















« Lightning Nearly Strikes Christie Critic Who Recently Said He'd Like To Punch Christie In The Head | Main | Bill Maher Isn't Funny, But Do You Know Who's Insanely Funny? »
July 08, 2011

Worst Ratings In The World: Keith Olbermann's Ratings Take a Nose Dive

Although he had so-so ratings for his debut, they've fallen by more than 25%. And he's getting 1/4th the viewers he got at MSNBC, which wasn't a ratings bonanza either.

At this point, Olbermann is being paid $40 a year for every daily viewer he is attracting. Hard to imagine they are making any money off his show.

Best bang-for-the-buck since the Stimulus.

Here's Keith Olbermann's probem: Installed base. Like with video game platforms.

The bigger your installed base, the more units you'll sell, as there is a benefit to playing on the most popular platform out there -- a lot more opponents for multiplayer games. A lot more exclusives. A lot more titles to pick from, as everyone wants their game on the number one system.

A big part of political organization is the feeling that you're actually doing something when you gather. If those dunces at those Greenpeace concerts realized they weren't doing anything but listening to Sting play his stupid jazz compositions, they would be less likely to attend.

Because no one wants to hear that crap.

The idea that something is part of something bigger is important in this sort of thing.

Bigger bloggers benefit a little from this, from the idea that a relatively large (for a blog) platform may translate into actual tangible action, either by Mau-Mauing errant politicians on your side or being able to make your voice heard or the like.

So the point is a bigger platform will tend to become bigger, because audience size definitely matters.

Now, Keith Olbermann is just an archliberal Ted Baxter. He's a blowhard, and he's not funny. And oh, boy, does he think he is funny.

He's the modern day Murrow. You might have heard that. From Keith Olbermann.

But a major point in attracting viewers to his show (to the extent they were attracted; let me stress his ratings were really nothing brag-worthy) was the idea that what Olbermann said mattered.

And this is why Olbermann constantly made his ratings the story on his show. By claiming that he had beaten an O'Reilly repeat with lesbian dog-walker-business-owners aged 25-49 in Walla Walla Washington one Friday, he was telegraphing to his Pratorians (misspelling intended, smartasses) that they -- he and his dumb viewers -- were "winning" the battle.

That when he posted on Daily Kos it was like the King mixing with the commoners.

And the King, of course, had great sway in the nation.

But if Keith Olbermann isn't important anymore, then how can he be important anymore? If people are tuning in in much smaller numbers (down from a level that was already fairly inconsequential), how can people convince themselves that they're somehow engaging in the political process simply by tuning in to watch his histrionics and blogger-level snark?

When it comes to installed base, the bigger you are, the bigger you get; and, conversely, the smaller you are, the smaller you get.

Keith Olbermann is now getting tuned in by approximately 250,000 or so people a day. These are his "daily uniques."

This means he has the same pull as Hot Air.

And probably a fair amount less than Daily Kos.

Certainly far less than Drudge.

If the King has no followers, why follow the King? What makes him King but for his followers?


Keith Olbermann's Countdown

The world's first and only televised blog.

With no comments, alas.


Headline Help... From Arbalest.


digg this
posted by Ace at 04:33 PM

| Access Comments




Recent Comments
Moron Robbie - If this is how Georgia hires attorneys, imagine how they manage elections: "I think it was grump928 who made an outstanding po ..."

Don Black: "is everyone over on the main page, slapping f5 lik ..."

JackStraw: ">>The long-shredded pretense to impartiality is su ..."

Moron Robbie - If this is how Georgia hires attorneys, imagine how they manage elections: "Wakandyass it is! ..."

Don Black: "NYR 0 COL 0 end 1st p 🏒 ..."

Alberta Oil Peon: "If the Wakandians hadn't been isolationists then t ..."

Puddleglum at work: "[i]173 167 I’ve often speculated that the re ..."

Moron Robbie - If this is how Georgia hires attorneys, imagine how they manage elections: "If the Wakandians hadn't been isolationists then t ..."

Ciampino - Bloody 'experts' again ...: "158 For being the alleged "birthplace of civilizat ..."

sock_rat_eez - these lying bastardi e stronzi have been lying to us for decades [/b][/u][/i][/s]: "got to have a spread of alternatives, amirite? ..."

Bulgaroctonus : "167 I’ve often speculated that the reason th ..."

Hairyback Guy: "Anita Bryant > All Other Female Crooners ..."

Recent Entries
Search


Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
Powered by
Movable Type 2.64