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March 26, 2011

Sylvester Stallone Launching Sly, Inc.

Clothing, accessories brand.

Remember when Stallone called Obama a "Manchurian candidate"? I don't think that necessarily means he's a Republican. I do think it means he's a sensible guy and has guts. Guts is good. The audacity of truth. Anyway, Stallone is launching a clothing and accessories line. Which means I'm going to own a lot of clothing and accessories that have Sly, Inc. written on them.

The 64-year-old actor's manly lifestyle brand Sly Inc. will consist of clothing, eyewear, fragrance, eyewear and accessories, all inspired by the characters he made famous: Rocky and Rambo, Women's Wear Daily reported.

"Rocky at the end of the day is a love story," Michael Henry, a retail executive who is backing the brand, told Women's Wear Daily. "While Rambo showcases the other side of masculinity, he's a loner...the line will offer looks for "the rebel and the gentleman."

Stallone said he has been working with tailors and new materials to come up with a line of apparel that will be worthy of the name Stallone.

The line will be "a little premium," according to Henry, but will be available at stores like Macy's that will cater to the "guy's guy."

Also, FYI, Stallone is getting ready to shoot The Expendables 2, and it looks like they're adding to the original cast. Speculation has centered around Kurt Russell, Gov. Schwarzenegger, and JCVD. Any of those guys would be great. All three would be better. A couple of other names were mentioned, but it's hard to see how they would add anything to the cast.

I'll be wearing my Stallone clothes opening night.

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posted by rdbrewer at 12:50 PM

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