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September 16, 2010

Obama's White House: Leadership Through Better Marketing

From the sidebar, I'll do it old school..

Out: "Global Warming"

In: "Global Climate Disruption"

Because "climate change" wasn't really taking hold. And also, that whole warming thing kinda wasn't happening much either. "The Total Destruction of the Earth, Mankind and Everything There Is On Account of Our Awful Global Awfulness" was under consideration, but probably too wordy.

Sometimes I feel like this administration is overloaded with marketing consultants. The power to shape public awareness and opinion depends on us finding a really compelling expression and another campaign speaking tour to test market our new word thingy.

From the administration that brought you "man-caused disaster" and "overseas contingency operation," another terminology change is in the pipeline.

The White House wants the public to start using the term "global climate disruption" in place of "global warming" -- fearing the latter term oversimplifies the problem and makes it sound less dangerous than it really is.

Hey, speaking of which, you know how a consultant makes love? He sits on the edge of the bed and tells you how f'n awesome it's gonna be.

A precisely-worded, more meaningful expression is just the thing to make the rubes forget all about those conspiratorial emails, made up junk data sets, models that don't work, and your ability to smell bullshit when it's being rubbed in your nostrils.

Did I say "bullshit?" Sorry, I meant "Bovine Planetary Death."


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posted by Dave In Texas at 09:45 PM

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