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June 29, 2010

Another Video Slams Obama on Spill Response

Brutal.

Oil Spill Timeline from RightChange on Vimeo.

If only there were a crisis for which the correct solution was to play golf... -- from t-bird.

The RNC's attempt is below. I often find myself critical of the RNC's ads for the same reason: They try to sell things lightly, through humor. Often this is an effective technique, but some things are more serious than that, and if you try a soft-sell cutesy-funny ad it seems like you, the ad's author, are no more serious than Obama.

I know the first ad is very tough, very dramatic, and maybe that's a turn off, but on some of these you have to go hard, and not try to soften it too much with humor.

posted by Ace at 05:48 PM

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Often this is an effective technique, but some things are more serious than that, and if you try a soft-sell cutesy-funny ad it seems like you, the ad's author, are no more serious than Obama. I know the first ad is very tough, very dramatic, and maybe that's a turn off, but on some of these you have to go hard, and not try to soften it too much with humor. posted by Ace at 05:48 PM \| Access Comments <script language="javascript" src="http://adserver.adtechus.com/addyn/3.0/5235/1131537/0/170/ADTECH;loc=700;cookie=info;target=_blank;key=key1+key2+key3+key4;grp=[group]"></script><noscript><a href="http://adserver.adtechus.com/adlink/3.0/5235/1131537/0/170/ADTECH;loc=300;key=key1+key2+key3+key4;grp=[group]" target="_blank"><img src="http://adserver.adtechus.com/adserv/3.0/5235/1131537/0/170/ADTECH;loc=300;key=key1+key2+key3+key4;grp=[group]" border="0" width="300" height="250"></a></noscript>	Recent Comments RickZ: "We're Morons, CBD. 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