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June 29, 2010

Another Video Slams Obama on Spill Response

At RightChange.com.

Brutal.

Oil Spill Timeline from RightChange on Vimeo.

If only there were a crisis for which the correct solution was to play golf... -- from t-bird.

The RNC's attempt is below. I often find myself critical of the RNC's ads for the same reason: They try to sell things lightly, through humor. Often this is an effective technique, but some things are more serious than that, and if you try a soft-sell cutesy-funny ad it seems like you, the ad's author, are no more serious than Obama.

I know the first ad is very tough, very dramatic, and maybe that's a turn off, but on some of these you have to go hard, and not try to soften it too much with humor.


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posted by Ace at 05:48 PM

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